Role: Senior Paid Search Executive
Location: Remote-first - with monthly UK-based team meetups
Salary Range: £35,000-£38,000
Company Overview
Pooch & Mutt is a company with a focus on creating premium health food for dogs.
We are the mainstream alternative to all the junk ‘Big Pet Food’ out there and help dog owners make healthier choices for their pets, so they can lead happier, healthier lives.
We believe in doing the right thing for people, pets and the planet and believe that people deserve to know what they are feeding their pets and can trust us to create foods in line with how they would eat themselves. Our pet foods are made with good-quality, predominantly natural ingredients. We make health supplements, and add supplements into our foods and treats to ensure that dogs live their best life, mentally and physically.
Job Overview
We’re looking for a skilled PPC specialist to join our team. As Senior Paid Search Executive, you will own the execution of our paid search and shopping campaigns across Google Ads and Microsoft Ads, and work closely with our Paid Search Lead to drive the strategy behind these campaigns. The ideal candidate will have a solid understanding of search marketing, coupled with strong analytical skills and a desire to continually test and learn in order to make data-driven decisions that drive efficient growth.
Responsibilities
* Day-to-day campaign management: activate, monitor and optimise campaigns to drive performance. This includes campaign set-up, bid and budget management, keyword and search term reviews, ad copy and landing page testing.
* Reporting and data analysis: break down results for key stakeholders, providing clear reports that highlight trends, uncover inefficiencies and identify growth opportunities.
* Data-driven optimisation: apply best practices and leverage actionable insights from campaign data and competitor analysis to improve overall performance, and increase subscriber growth and LTV.
* Feed management and optimisation: maintain product feeds in Google Merchant Center and optimise feed attributes to enhance shopping performance.
* Continuous test and learn approach: regularly run experiments to optimise current campaigns, evaluate new features, and identify opportunities for incremental growth.
* Cross-team collaboration: align strategies and knowledge share with other teams in the business, particularly our SEO team.
* Maintain strong account relationships: regularly meet with our Google and CSS account managers, and maximise the support and value they can provide.
* Stay ahead of trends: proactively monitor industry developments, including new platform features, updates to best practices, available betas and competitor activity.
Requirements
* 2+ years hands-on PPC experience: you have a proven track record running and optimising Google Ads search and shopping campaigns, as well as practical knowledge managing feeds in Google Merchant Center.
* Strong analytical and problem-solving skills: you’re confident interpreting performance data and using insights to drive strategic decisions and continuous campaign improvement.
* Strong communication skills: you’re able to translate results into clear, actionable insights for stakeholders across the business.
* Highly organised and results-oriented: you’re comfortable working remotely, managing your time efficiently, and consistently delivering against targets in a fast-paced environment.
Bonus Skills
* Proficiency with Microsoft Ads (Bing Ads)
* Experience with PMax, YouTube and/or Demand Gen campaigns
* Confident using Google Ads Editor
* Understand different data attribution models beyond last click
* Have worked with DTC, pet or subscription brands
* Experience leveraging automation (e.g. scripts)
Benefits
* Remote first working
* Flexible working hours
* Vitality health insurance
* Discount on Pooch & Mutt products
* 20 days holiday a year + Bank Holidays (this increases 1 day per year for every year at the business, up to 5 years)