JOB DESCRIPTION
Job Title
Social Media Manager Germany
Job Description
Job Title
TikTok social media manager lead for Germany
Your role:
Leading the day to day running of TikTok Germany, owning full funnel media activation including handle management, content and paid activation. Working closely with agency teams and country marketing counterparts to drive the daily running and optimization to drive best in class execution on the platform. The role requires someone who is a Self-starter with entrepreneurial spirit who enjoys working in a fast-paced environment where you are in the driving seat to deliver the best possible consumer experience through continuous testing and learning.
Content briefing, planning & creation
1. Responsible for identifying and briefing platform content needs across the funnel (incl handle) in collaboration with agency, retail and marketing counterparts for Germany
2. Creation of content (through agency and in-house) and optimisation in partnership with agency teams in line with platform best practice and Philips brand guidelines.
3. TikTok content calendar owner, driving visibility of and alignment with retail and marketing counterparts in DACH to spot opportunities to integrate and leverage content across the wider campaign eco-system (incl influencers)
Campaign briefing, planning, activation & optimisation
4. Responsible for capturing best practices and learnings and feeding these into DACH marketing team for holistic category campaign briefing into agency.
5. Accountable for annual and quarterly TikTok planning covering full funnel paid (advertising), handle (owned) and earned (affiliates) in collaboration with agency team.
6. Oversee briefing and sampling program affiliates and creators supporting TSP and support retail team on TikTok live planning and activation
7. Accountable and empowered to drive continuous optimization with hosting of quarterly reviews where learnings and recommendations to maximise TikTok across the full eco-system with counterparts.
Training and Capability Building
8. Stay up to date with the latest platform developments and trends on TikTok and drive awareness and capabilities within the organisation to lift the standard across DACH marketing team.
9. Be the first POC for agency and deliver necessary product and brand training to deliver best in class execution.
How we work together
10. We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
11. This role is an office role.
You’re right for this role if:
12. German Native + Business Fluent in English
13. > 5 years of experience in Digital Marketing/Communications/Analytics/Media
14. Tiktok expertise- a plus
15. Content & influencer marketing - a must
16. AD management- a must
17. Agency management is a plus
18. Excellent communication & presentation skills with ability to translate and simplify complex topics to a broad set of stakeholders
19. Presentation and PowerPoint skills
20. Strong ability to work collaboratively and cross-functionally within a matrixed organisation and with agency counterparts
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion .
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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About Philips UKI
In the UK, we are recognised as a Disability Confident employer and are proud to be part of the Armed Forces Covenant & Mental Health at Work Commitment. We welcome all applicants including those from minority backgrounds, LGBTQIA+ and individuals living with a disability.
Because we are at our best when you are, you can safely share any reasonable tools or adjustments needed during our recruitment process and beyond.
We are committed to fostering a flexible work environment that is conducive to personal and professional growth and encourage open discussions around flexible working options to ensure we tailor a working arrangement suitable to individual needs while aligning with business goals. If you have specific flexible working requirements, please feel free to discuss these during these with your TA Consultant.
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