Department: MARKETING & VISUAL MERCHANDISING
City: London
Location: GB
JOB PURPOSE
The Affiliate Coordinator is responsible for the day-to-day operations of the the affiliate program across four international markets, overseeing partner relationships and optimisation, campaign execution, trade reporting and insight and accurate sales validation through the network.
RESPONSIBILITIES
Affiliate Program Management
* Support the day-to-day running of the affiliate channel via the affiliate network
* Maintain accurate and up-to-date affiliate tracking, ensuring consistency in the taxonomy
* Coordinate global campaigns launch and activations across all partners in multiple markets, ensuring consistency and brand safety.
* Monitor partner activity for adherence to brand guidelines and program terms.
* Regularly audit placements to protect brand integrity and prevent fraudulent behaviour.
* Validation of affiliate sales including reconciling approved sales against returns, cancellations, or fraudulent orders, to maintain data accuracy and ensure correct partner payouts
Performance Reporting
* Trade reporting on affiliate channel performance, using both internal analytics tools as well as network platform data
* Produce clear, actionable insights on trade performance, partner contribution, and ROI to report back to the business.
* Collaborate with analytics and finance teams to reconcile affiliate performance with internal sales and revenue data.
* Identify opportunities for growth and optimisation across partner types and markets through data-led analysis.
* Ensure alignment with the affiliate channel budget across regions and partner types, flagging any potential issues with wider team.
Publisher Relationship Management
* Build, maintain, and strengthen relationships with affiliate publishers, from content & shopping partners to loyalty sites.
* Support the onboarding of new affiliate publishers and nurture existing partnerships to drive engagement and performance.
* Manage partner communications, creative asset delivery, placement previews and approvals.
* Ensure partners alignment on campaign delivery and brand guidelines, ensuring visual and written brand consistency across partner contentand touchpoints.
* Work closely with marketing, trading and regional teams to align affiliate activity with overall trade and marketing plans and ensure internal visibility of affiliate plans and placements.
* Stay informed about affiliate marketing trends, competitor activity, and industry best practices to help evolve the program.
* Have regular touchpoints with the affiliate network, in the form of monthly meetings and quarterly business reviews to identify affiliate industry trends and new technologies available
PERSONAL PROFILE
* 1-3 years’ experience in affiliate or partnership marketing (in-house, agency or network.)
* Experience working with reporting tools and analytics platforms.
* Strong analytical skills with the ability to translate data into actionable insights.
* Excellent relationship management and communication skills.
* Organised, detail-oriented, and able to manage multiple markets and partners simultaneously.
* A proactive approach and curiosity for finding performance improvement opportunities.
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Job Segment: Relationship Manager, Merchandising, Program Manager, Customer Service, Marketing, Retail, Management
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