Job Description
The Technology & Competitive Solution Marketing Manager requires a strong understanding of the enterprise software landscape and someone who is not afraid to think differently. Contributing to the growth of IFS in a variety of ways you will play an integral role in the development of key marketing campaigns aligned to IFS’s GTM. The role is fast-paced and the desired candidate will be a pragmatic, intuitive hands-on marketer that will work with many teams across the organization.
The candidate will work on a variety of programs and actively contribute to the success of the central marketing team. Typical responsibilities will include:
1. Meeting demand generation goals that align to the business’s strategic growth focus areas
2. Owning the development of an annual demand generation plan and delivering end-to-end marketing campaigns that support IFS’s GTM and fulfil pipeline requirements
3. Identifying and prioritizing campaign development based on business imperatives.
4. Design and manage production of high value short and long form content - including advertising, direct mail, event toolkits, digital content, webinars and social media messaging - that supports regional customer acquisition and revenue goals.
5. Partner with regional marketing to plan and support their execution of your centrally generated demand generation programs – providing key insights into methods of execution, account prioritization and success metrics.
6. Enablement of BD, AE and regional marketing for key demand generation marketing campaigns – providing a full spectrum of the campaign covering the who, what, how and why for successful execution and performance
7. Analyze, monitor, measure, and report on campaign effectiveness aligned to key metrics such as marketing influenced revenue, qualified sales leads, campaign performance. Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaigns.
8. Working closely with key industry solution marketers, to align competitive campaigns to IFS’s industry GTM approach.
9. Connect with Product Marketing Teams to articulate the strengths of IFS’s solutions in your aligned industry.
10. Collaborate with IFS’s competitive intelligence team to articulate a succinct route to market message
11. Ownership and accountability for your aligned section of the website – working closely with SEO/AEO teams to rank highly for critical keywords and improving user journey
12. Collaborate with the central IFS campaign execution team for key activities including webinars, digital programs and events. And gaining key insights into campaign performance and what’s delivering results (MQLs/SQLs).
13. Support with key IFS events including IFS Unleashed and Connect where required
Qualifications
14. Understanding of online marketing platforms and how they can be used effectively to source, nurture and accelerate prospect’s sales journeys.
15. Undergraduate degree, ideally with a focus in Marketing, Engineering, or a related business field (or relevant training/experience)