Group Digital Content Manager
Full-Time
Kingston-on-Thames
Crew Clothing Company
was founded in Salcombe in 1993. Today Crew is a great British brand, and
our success lies in our authentic passion for producing great looking, well-made
clothes. We now have more than 120 stores and a thriving website, and the
business continues to grow.
Our people are at the
heart of our company. With a passion for exceptional service, and a love
for our product, our team is dedicated to offering the best customer experience
– nothing is too much trouble.
Role Overview
The Group Digital Content Manager will lead the delivery of high-performing,
optimised digital content experiences across multiple e-commerce platforms.
Sitting at the intersection of content, commerce, and technology, this role is
responsible for driving engagement, conversion, and growth through insight-led
content strategy, UX optimisation, and structured experimentation.
Working cross-functionally with E-commerce, Marketing,
Brand, CRM, Web Development and Retail teams, the role plays a critical part in
delivering commercial performance, supporting major trading initiatives, and
leading content migration to a new digital platform.
Key Responsibilities
* Lead and deliver the
e-commerce content strategy aligned to commercial and brand objectives
* Own content across key
site areas including homepage, landing pages, category and product pages
* Drive UX, content
optimisation and conversion improvement initiatives
* Champion a
test-and-learn culture through structured optimisation and A/B testing
* Use insight, analytics
and performance data to inform content decisions
* Lead content
coordination for platform migration and digital transformation projects
* Manage and develop a
small team across website and organic social channels
* Partner with internal
stakeholders and external agencies to deliver growth and performance
Key Requirements
* Strong experience in
e-commerce content management
* Hands-on CMS and
platform experience
* Commercial mindset with
strong understanding of digital trading and merchandising
* Experience in
optimisation, experimentation and A/B testing
* Proven stakeholder and
team management experience
* Data-driven, analytical
and performance-focused approach
* Experience with Shopify
and platform migrations (desirable)