Posted: 12h ago
The role
Job Description This is a role for someone who wants to drive growth, not just support it . You’ll lead key areas of the Evans Cycles marketing agenda, own brand performance, partnerships, social, and first‑party data, working across our key cycling brands. You’ll be accountable for commercial outcomes, with the backing of strong cross-functional teams (CRM, eCommerce, content) to deliver at pace. What You’ll Own Own Brand Growth Lead the marketing strategy and execution for Evans Cycles’ key own-brand portfolio, including: Vitus, Pinnacle, dhb, Muddy Fox, and Frog Bikes Lead campaign delivery across product launches and seasonal trading moments. Drive product storytelling across content, social, and editorial. Scale creator and influencer activity to build credibility and reach Partnerships & Activation Support and grow Evans Cycles’ portfolio of strategic partnerships, including: Cycling UK, Tour de France (TdF), British Cycling, Center Parcs, Ebike Positive, Malverns Lead marketing activation plans across partnership channels Deliver plans that maximise ROI and brand exposure Identify opportunities around key moments (e.g. TdF 2027) Social & Community Own social media strategy and execution across key cycling brands: Evans Cycles, Wiggle, Chain Reaction, Vitus, dhb, Frog Plan and deliver always-on content calendars Grow engaged communities that convert Loyalty & Data (Evans Cycles Club) Play a key role in the rollout and optimisation of Evans’ first-party data and loyalty strategy Drive data capture initiatives to support personalisation and retention Drive CRM campaign planning and execution Contribute to content development (including blog/editorial) to drive engagement and SEO
