Our client is a leading digital product, brand and marketing agency based in London. They are looking for a Freelance Marketing Communications Manager to work along the Marketing Director and assist with all their internal marketing campaigns. This position is part-time 2 to 3 days per week and for 3 months min. They offer hybrid working and offices are in London.
Day Rate: £300 outside IR35
The Role & Responsibilities
* Your day-to-day focus is on coordinating and executing marketing tasks that promote the agency and generate commercial opportunities.
* Providing support across all marketing activities, as well as actively contributing to the creation and evolution of marketing strategies & plans, you work closely with the leadership team.
* As the go to person for effective marketing within the agency, you own all aspects of our campaigns, from creating plans and liaising with production teams to implementation across key channels.
* You will drive our key social media content initiatives, including our vodcast production and case study promotion. You will also liaise with key delivery teams across web, creative and leadership to coordinate key activations.
* Responding to ideas from the leadership team, you create a variety of content needed to execute the marketing strategy, including but not limited to, thought leadership pieces, video and visual assets that drive engagement with the agency. This will be a key element of executing a content plan that will be created in partnership with the growth leadership. Executing successfully against this plan will deliver measurable outcomes that positively impact the bottom line.
* Immersed in data, and with guidance from the growth leadership team, you track and report on key performance metrics across the 360 marketing process. You understand what great performance looks like and understand what data to track and how to apply the learning from that data.
* In partnership with the technical team, you interpret web analytics data to optimise its performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
* Responding to specific client needs you coordinate the creation of content to support the pitch process in partnership with other members of the growth team. Flexing your creative muscles you tell compelling stories of the agency's capabilities through pitch decks, case studies and radials.
* Away from responding to specific client needs you produce engaging marketing assets that present the agency in the appropriate tone of voice and communicate with our target market in a way that inspires and excites.
* Partnering with the studio manager, you coordinate the creative resources needed for the workstreams you are engaged in.
* Owning the events calendar, you identify and suggest relevant events in London for attendance, focusing on those that offer networking opportunities to discover new leads and expand our network.
* Using your understanding of the awards landscape, you suggest which to enter and why, showcasing to senior members of the growth team where you think the opportunities are
Skills required
As a marketing professional you bring experience of working within an agency in a marketing or comms position, where there has been a focus on generating new customers through your marketing activity. Your experience will include one or more of the following:
* Demonstrable experience in running marketing campaigns across traditional and digital channels
* Experience managing social content production and campaigns
* Experience writing awards submissions
* Experience coordinating events
* Experience in setting up & optimising Google AdWords campaigns.
* Knowledge of website analytics and reporting tools (e.g., Google Analytics, GSC).
* A lover of data and detail, you sweat the small stuff and aspire to deliver work of exceptional quality. You demonstrate a data informed mindset and appreciate the role that data plays in making decisions.
* A clear and effective communicator, you understand how to deliver concise on-point messages that connect with your target audience. Working well with others, you are a team player that can quickly build positive working relationships with your colleagues.
* A natural writer, you can produce content that communicates messages in line with brand values.
* A creative thinker who can draw connections between marketing activities and business needs, you proactively suggest initiatives that drive commercial performance.
* Striking a balance of confidence and humility, you can present your ideas and opinions, suggesting new approaches and ways of working that challenge the status quo.
* Highly organised, you prioritise your workload in line with structures agreed with growth leadership and balance the demands of multiple stakeholders
Please send CV stating your day rate expectations.