Ecommerce / Marketing
Digital Marketing Manager
Position: Digital Marketing Manager
Location: Cardiff
Salary: £30,000 - £40,000 plus depending on experience
Job Reference No: EC02
Recruiting Consultant: Kasia
Details
Digital Marketing Manager – Overview
An exciting opportunity has arisen for a Digital Marketing Manager to join a fast-paced fashion led business. This role will take ownership of driving online growth through a multi-channel digital acquisition strategy.
This is a highly commercial and data-driven position, focused on scaling performance across key digital channels while maximising ROI and customer acquisition. You will also play a key role in shaping the wider digital roadmap, working cross-functionally to support overall trading performance.
Digital Marketing Manager – Key Responsibilities
1. Develop and deliver the overall performance marketing strategy across key digital channels including PPC, paid social, SEO, affiliates, display, and app campaigns.
2. Own forecasting and budgeting across digital acquisition, tracking performance against key KPIs and optimising accordingly.
3. Manage and optimise significant digital marketing budgets, ensuring efficient spend and strong return on investment.
4. Oversee external agency partners, ensuring delivery against agreed objectives, timelines, and performance targets.
5. Drive continuous optimisation through testing and experimentation, including A/B testing and conversion rate improvements.
6. Lead on attribution modelling and performance analysis to inform strategic decision-making.
7. Collaborate with SEO partners to improve organic performance, including keyword strategy and on-site optimisation.
8. Own CRM channels including email and SMS, driving retention through segmentation, automation, and personalised campaigns.
9. Work closely with loyalty and CRM teams to develop targeted customer journeys across the full lifecycle.
10. Support wider marketing activity, ensuring digital channels align with brand campaigns and trading plans.
11. Identify and implement new opportunities to improve digital performance and customer acquisition.
12. Partner with internal teams including trading, marketing, and tech to ensure a cohesive digital approach.
13. Mentor and support junior team members, fostering development and high performance.
14. Contribute to the wider eCommerce strategy, sharing insights and supporting overall online growth.
Digital Marketing Manager Skills & Experience
15. Proven experience in a digital or performance marketing role, ideally within eCommerce or retail.
16. Strong understanding of key digital channels including PPC, paid social, SEO, affiliates, and display.
17. Experience managing and optimising large-scale marketing budgets.
18. Confident working with data, with strong analytical skills and experience using tools such as Google Analytics
19. Experience with CRM platforms and email marketing tools such as Mailchimp or Klaviyo
20. Understanding of attribution models, testing frameworks, and conversion optimisation
21. Experience managing external agencies and stakeholders.
22. Familiarity with CMS platforms such as WordPress and basic HTML knowledge
23. Highly organised with the ability to manage multiple projects and priorities.
24. Strong communication skills and a collaborative approach
25. Commercially focused, results-driven, and proactive in identifying opportunities.