SEO Executive (South Africa)
Permanent, Full-Time
Remote - Cape Town/Johannesburg, South Africa.
Introduction
Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.
Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt.
As a culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.
This role description covers the main aspects of the SEO Executive role. However, a job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.
Why The Job Exists
1. To help the Greenpark SEO Team deliver against performance targets. To provide an efficient technical SEO offering to the wider Greenpark team
2. To support the SEO Director and Head of SEO in delivering projects
What The Job Covers
3. Supporting the execution of SEO technical strategy including -
4. A key role in the smooth delivery of website migrations
5. Collaborating with international team members on website projects
6. Technical SEO auditing
7. Working with developers in implementing Technical SEO fixes
8. Ongoing reporting to monitor impact of SEO updates and enhancements on website performance
9. Assisting SEO Director with development of materials, templates processes and methodologies to deliver ‘best-in-class’ SEO.
Responsibilities
10. Support the SEO and web development team to improve and maintain the technical health of websites globally.
11. Support and manage stages of a website migration – pre-migration preparation and auditing, staging quality checks and post-launch monitoring.
12. Technical crawls of client sites, and work with SEO Director and web development team to prioritise fixes based on SEO impact.
13. Review technical elements including meta data, internal links, sitemaps, redirection chains, canonical tags, duplicate content, keyword cannibalisation, Hreflang tags, etc.
14. Work closely with SEO team to maintain good SEO practices across existing and new websites.
15. An active role in identifying recommendations and trends to continually deliver “best in class” SEO.
16. Ongoing campaign reporting to assess performance and identify opportunities.
17. Keeping in touch with latest industry trends, tool developments and algorithm updates, etc.
18. Ad hoc related tasks as required.
Performance Review and Personal Development
19. Quality and accuracy of SEO tasks and reporting.
20. Ability to meet deadlines and plan realistic timelines.
21. Management of time and resources to support account management team.
22. Accuracy of forecasted time to complete tasks is an important skill.
23. Close attention to detail and quality of work.
24. Commitment to developing themselves and the Greenpark offering.
25. Showing the ability to evolve their skills and take on more responsibility.
26. Proactive and self-motivating approach to work and innovation.
27. Positive, nurturing, and appropriate Interactions with all colleagues.
28. Ability to work under pressure, and whether in the office or under remote conditions.
29. Interpersonal and communication skills, as well as being a team player.
30. Demonstrating the core values of Greenpark.