St Mary's School is looking for a pro-active, dynamic and creative Digital Content Creator to join our busy and growing team. This is an exciting role which plays a key part in developing our digital strategy and in building the St Mary's brand through digital and social media channels, to ensure it extends to a wide reach of prospective families. The Digital Content Creator will understand that effective marketing plays a vital role in the success of independent schools. The ideal candidate will have a passion for turning creative ideas into compelling video and photographic content and a key element of this role will be to support the effective communication of the school's aims and values, #smsspirit values as embodied in our TAKE CARE acronym and our new school motto, 'Embrace, Empower, Excel', through the content that is created and published. The role will offer the opportunity for ownership of projects and key digital areas such as social media and the school website, with the overarching aim of generating new enquiries, maintaining high retention rates and ensuring an excellent customer journey from enquiry to first day of school.
Main Duties
Planning, creation, scheduling and publishing of content across school social media channels.
Shooting content for and creating professional videos for use through school marketing. Website and news story copywriting and updates to keep the website current, and accurate and to maintain Google ranking (SEO).
Design and management of newsletters and targeted email marketing through Mailchimp. Photographing/videoing events and moments in school on an ad hoc and planned basis. Develop, launch and optimise Meta and Google ad campaigns to maximise reach and conversions.
Build a library of media assets.
Research upcoming technologies and, trends in online marketing, and suggest to the Director Marketing and Communications.
Monitor social listening and online conversations around education across press and social media, and conduct regular competitor analysis of their online activity.
As a role in a busy Marketing Team within an all-through school, you must be ready to turn your hand to whatever is required.
Produce regular reports tracking social media growth and engagement.
Liaise with the website provider to generate website performance reports using Google Analytics.
Event planning and attendance at school events.
Job Types: Full-time, Permanent
Pay: Up to £26,340.00 per year
Benefits:
* Canteen
* Discounted or free food
* Free parking
* On-site gym
Education:
* A-Level or equivalent (preferred)
Work Location: In person