Senior Marketing Manager - Owned, Operated & Organic Channels
The Senior Marketing Manager – Owned, Operated & Organic Channels (O&O&O) role is a key position at Manchester United, responsible for driving commercial performance across the club’s owned media assets, including the website, app, CRM, and other organic touchpoints. This role is vital in ensuring that market‑driving campaigns and products are surfaced to maximise revenue and fan engagement.
Role Purpose
Lead the commercial marketing strategy for the club’s owned, operated, and organic environments – ensuring that key campaigns, products and revenue‑driving opportunities are surfaced effectively across the club’s website, app, CRM surfaces and organic touchpoints. The role focuses on the commercial use of owned and organic channels rather than channel ownership, acting as a bridge between marketing, CRM and channel owners to deliver fan‑first, commercially effective activity across all business areas including eCommerce, D2C and venue/ticketing.
Key Responsibilities
* Lead the commercial marketing strategy for the club’s owned and organic environments, ensuring revenue‑driving campaigns and products are surfaced effectively.
* Define marketing priorities and placements for eCommerce, D2C, venue/ticketing, MUTV and other initiatives across the website, app, CRM creative surfaces and organic touchpoints.
* Collaborate with the Digital Product team to align commercial content planning with user experience and product roadmaps.
* Work with the Content and Social teams to ensure marketing priorities and commercial moments are represented accurately and on time.
* Bridge planning between Consumer Marketing and CRM to coordinate lifecycle journeys and on‑site experiences for key campaigns.
* Partner with the E‑commerce Growth & Activation Lead to translate trading goals into owned‑channel marketing priorities.
* Coordinate cross‑functional delivery for major moments (e.g., kit launches, product drops, ticketing campaigns, partner activations).
* Use analytics and insights to optimise the commercial use of owned channels and improve conversion performance.
* Champion collaboration and clarity between Marketing, Content/Social and Digital Product teams to enhance fan experience and commercial outcomes.
Skills & Experience
* 5–7 years’ experience in marketing, CRM or digital campaign planning across complex multi‑stakeholder environments, ideally within sports or entertainment.
* Strong understanding of web, app, organic and CRM ecosystems and how to leverage them for commercial growth.
* Skilled at coordinating across channel owners and managing through influence rather than ownership.
* Analytical and insight‑driven – confident using performance data to optimise content and placements.
* Excellent communication, organisation and relationship‑building skills.
* Commercially minded with a clear understanding of how marketing drives revenue while supporting fan experience.
* Experience working with or alongside digital product, content publishing and CRM teams.
Contribution to Department
Provide commercial marketing leadership across the club’s owned and organic environments, ensuring revenue‑driving campaigns and priorities are surfaced strategically and effectively. Strengthen collaboration between Marketing, Content, and Digital Product teams, ensuring owned channels deliver both excellent fan experiences and measurable commercial impact.
What We Offer
* Annual incentive scheme
* Wellness Support with access to mental health resources, digital health checks and nutrition consultations via Aviva Digicare+
* Exclusive discounts through the United Rewards platform
* Onsite gym facilities and opportunities for regular social events and team‑building activities
* Enhanced family leave benefits and the option to purchase additional holiday days
* Enhanced career development with access to professional learning platforms (LinkedIn Learning) and internal training programmes
* A supportive work environment that values diversity, equity and inclusion, and individual growth
Our Commitment To You
We believe that a diverse and inclusive environment makes us stronger. Manchester United is committed to building a team where everyone feels welcomed, valued and empowered to contribute their unique perspectives. Diversity, equity and inclusion are at the core of our recruitment strategy, and we welcome applicants from all backgrounds.
Ready to Join Us?
If this sounds like the perfect role for you, please submit your application by Thursday 27th November 2025.
Manchester United is committed to safeguarding children and vulnerable adults, and as part of this commitment all candidates will undergo a Disclosure and Barring Service check and reference checks.
If you need any adjustments to help you perform at your best during the recruitment process, please feel free to contact us, and we will be happy to discuss them with you.
It is unlawful to employ a person in a UK‑based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.
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