The Marketing Intelligence team is part of the Marketing, Recruitment and International Directorate. The Market Data Analyst post-holder analyses data and produces data visualisation that enables a wide number of teams within the Directorate and across the University to make financially and strategically sound decisions, particularly in relation to student recruitment and internationalisation.
Being a competent and confident user of PowerBI is very important in this role. The post-holder will be responsible for the development and maintenance of a fairly large number of Power BI reports, accessed by a wide range of stakeholders across the University.
They are required to order and analyse a number of large datasets for the team, making use of it for manageable analysis and reference.
They provide a key link between the MRI Directorate and the University’s Performance, Planning and Insights team, ensuring best practice is shared and supporting the alignment of priorities.
This role is integral to the Marketing Intelligence team’s ability to provide evidence-based insight to inform Swansea's marketing and student recruitment activity, ensuring it is impactful and cost-effective.