About This Opportunity
We are on a journey to build?a unified?and?integrated organisation, guided by shared values and common goals ?One?Vinarchy.
Our aim is to?simplify?processes,?remove?duplication,?strengthen?collaboration?and?optimise efficiency,?ensuring human and financial resources are used sustainably.?
Our goal is to?nurture?purpose-driven teams?that?collaborate efficiently?to achieve the best outcomes for our organisation, customers, and consumers globally.?
To enableOne Vinarchy,severalroles have been created to support our future operating model.
We are now inviting expressions of interest for the roleofConsumer Insights ManagerwithinMarketing WestTeambased inWeybridge, UKon aFull Time Permanentbasis.
About the Role
TheConsumer Insights Managerplays a key role in enabling One Vinarchy.
Reporting toHead of Category and Insights, this position willbe responsible fordelivering clear, actionable consumer insight that informs brand strategy, innovationdevelopmentand portfolio growth priorities, connecting consumer understanding with category trends and performance insight across UK & EMEA.
Key Responsibilities
* Build deep understanding of consumer behaviours,motivationsand occasions for the category and Vinarchy brands;identifyattitudes, needs and barriers influencing consumption.
* Translate research into clear implications and actionable recommendations that inform growth,planningand decision-making.
* Support brand teams with insight on recruitment,relevanceand loyalty drivers, strengthening positioning,messagingand priority consumer segments/audiences.
* Provideconsumer insight to shape innovation territories, conceptdevelopmentand testing (optimisation and validation).
* Map consumption occasions and need-states to brand strategy and support occasion-led growth strategies that expand frequency and relevance.
* Connect consumer insight with category and performance insight to move from assumptions to evidence-based growth.
* Manage research projects end-to-end with agency partners, ensuring high-quality, commercially relevant outputs and championing best practice.
* Deliver concise insight summaries and storytelling that influence stakeholders and support planning cycles.
Experience / Capability
* 36+ years in Consumer Insights, Research or Strategy roles.
* Strong qualitative and quantitative insight skills, including segmentation/behavioural insight exposure.
* Innovation research and concept testing experience.
* Experience with continuous consumer panels (e.g., NielsenHomescan/ Kantar Worldpanel / Dunnhumby / i2C).
* Ability to lead multi-market research projects and manage agency partners, linking to internal stakeholders.
* Strong data literacy with ability to interpret large datasets and extract meaningful insight;proficiencyin Excel and PowerPoint.
* Stakeholder engagement and storytelling ability (able to present with clarity and impact).
* FMCG or drinks category experience.
Behaviours
* Ability tooperateeffectively in a changing environment
* Strong collaboration and communication skills
* Detail-focused,proactiveand eager to learn
* Alignment to Vinarchy values and ways of working
* Highly curious with passion for consumer behaviour and cultural trends; creative problem solver open tonew approachesand diverse viewpoints; strong commercial acumen
APPLY TODAY!
At Vinarchy, we are dedicated to building a diverse,dynamicand inclusive culture and are proud to be an equal opportunity employer.
Prospective candidates willbe requiredto provide proof of legal work rights andmay berequiredtoundertake relevant, role-appropriatepre-employment screening.
Ifyourequire any reasonable adjustments toparticipatein the recruitment process at any stage, please let us know.
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