The Marketing Manager (Brand and Campaign, Assessment) for the Oxford Test of English (OTE) and Oxford Placement Test (OPT) is responsible for leading global brand strategy and campaigns, market positioning, and growth for both assessments. The role develops and delivers multi-channel marketing plans designed to strengthen product visibility, support institutional adoption, and enable expansion into international markets. Working closely with Product, Sales, Research and Recognition, the role follows a data‑led approach to inform planning and decision‑making. A key focus is ensuring brand coherence, effective go‑to‑market execution, and clear articulation of the qualities that differentiate Oxford English Assessment within the global language testing landscape. Core responsibilities include ownership of brand strategy and messaging for OTE and OPT, ensuring consistent positioning across channels, materials and guidelines. The role leads the full lifecycle of global campaign development, from insight and concept through execution and optimisation, producing integrated campaigns that support awareness, lead generation, recognition, and adoption. Collaboration with country offices ensures campaign localisation for priority markets, supported by toolkits for partners and test centres. The role also works closely with cross‑functional teams to support product launches, sales enablement, and partnership activities. Responsibilities include creating sales collateral and product storytelling assets, supporting recognition efforts with universities and governments, and partnering with assessment teams to promote engagement among test centres and institutional clients. Ongoing performance measurement, reporting, and brand governance ensure consistent standards and continuous improvement across all markets.
Essential:
* Proven experience in brand marketing, preferably within education, assessment, edtech, or related sectors.
* Strong strategic thinking with the ability to translate insights into compelling brand narratives.
* Demonstrated capability in managing multi‑channel marketing campaigns.
* Excellent communication and stakeholder management skills.
Desirable:
* Ability to work collaboratively across diverse global teams.
* Experience working with creative agencies and managing end‑to‑end production.
* Experience in assessment or higher education marketing.
* Understanding of English language testing and international education pathways.
* Familiarity with agent networks, institutional marketing, or recognition ecosystems., English Language Teaching
About OUP:
More and more people are choosing to learn English. When they do, they become part of an international community of English language learners. We are proud to be at that community's heart. Our learning materials are trusted by millions of teachers, educational institutions, parents, and learners worldwide. They can teach and learn on their own terms, make progress, and achieve their goals. Together, we move English language learning forward.
We care about work/life balance here at OUP. With this in mind we offer 25 days' holiday that rises with service, plus bank holidays and Christmas closure (3‑days) and a 35‑hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies. We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts. This role comes with the added benefit of a discretionary annual payment.
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