Senior Marketing Executive Location: Hybrid 1 day a week in Wilmslow
Through a combination of organic expansion and strategic acquisitions, weve built an ecosystem of compliance software and services that help small and medium sized businesses (SMBs) run safely, successfully and with peace of mind. From HR and Health & Safety to ISO Certification, Cybersecurity, E-learning, and Screening (to name a few!), Our brand gives us the freedom to push boundaries, and were passionate about delivering value to our clients in a way thats anything but boring!
and with it, the opportunity to introduce them to our amazing ecosystem of products delivered via our one-stop compliance hub, Atlas. Atlas is where we bring all our products and services together through single sign on, offering clients the tools they need to solve their compliance challenges. Were looking for a Senior Marketing Executive to take our client marketing strategy to the next level. Youll be responsible for activating upsell strategies defined by our brilliant Group Commercial team, ensuring every campaign is personalised, relevant, and delivered through the right channels. Youll report to our Head of Client Marketing, who oversees all client-focused initiatives, including referrals, upsell, advocacy, and retention. Develop and implement personalised, multi-channel cross-sell marketing plans across our Group businesses. Youll work closely with the Commercial team to turn strategy into action, generating leads and driving revenue growth.
~ Client-Centric Marketing
Work collaboratively with our in-house Product, Content, Design, and Events teams to create a content-rich, end-to-end cross-sell journey that resonates with our SMB audience.
~ Data-Driven Decision Making
Monitor and analyse campaign performance by channel, content type, product, and client type.. Use insights to test, refine, and optimise approaches, reporting findings to Sales and Commercial leaders.
~ Collaborate with our Global Product team to maximise opportunities through targeted advertising on group service platforms.
~ Build strong relationships with marketing stakeholders, sales teams, and senior commercial leaders. Provide sales teams with the tools they need, including follow-up templates, touchpoint content, and sales collateral.
~ Help nurture and introduce additional products to clients of newly acquired businesses as they integrate into the group.
~ Every additional product or service we provide helps them run their businesses more safely and efficiently.
Youre a data-driven, strategic thinker with a passion for delivering results.
You have a proven track record of running multi-channel marketing campaigns in a B2B environment.
Youre highly self-motivated, with a positive attitude and the confidence to take risks, learn, and adapt.
You have a creative flair for engaging content and messaging, paired with an acute attention to detail.
You thrive in a fast-paced, dynamic environment and are excited by the opportunity to innovate and grow.
Youll have the chance to work on exciting projects, collaborate with talented teams, and make a real impact on our clients lives. 25 Days of Holiday + Bank: Were talking sun-soaked beaches, snow-capped mountains, or simply your favourite cosy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.
~ Extra weeks of holiday to bask in the glow of post-wedding happiness.
~ Vouchers and special perks await to celebrate the newest addition to your family.
~ Healthcare cash plan: Thats why we offer private healthcare to ensure your peace of mind and keep you feeling your best.
~ Enjoy a day off on us to give your new cat or dog the ultimate welcome home experience!
~ Community Days: Looking to give back? Take a day off to volunteer and make a positive impact in your community or support your favourite charities.