KatKin's Opportunity
For uncompromising cat parents who want the best, KatKin is revolutionising cat health by transforming the lives of cats through superior nutrition. We’re Europe’s first fresh-cooked cat food, made with 100% human-grade meat, gently cooked and frozen to lock in freshness. As a disruptor in the $185bn pet food market, KatKin was founded to challenge the low standards set by the traditional cat food industry, which is worth $50bn globally and is the fastest growing segment in the pet care market. The concept for fresh food is well established in the US, particularly in Dog, with the Farmers’ Dog surpassing >$1B in sales, proving the scale of the opportunity.
KatKin is vertically integrated across R&D, manufacturing, sales, and marketing. To date, we've delivered around 62 million fresh meals to over 270,000 happy, healthy cats across the UK. Our team of over 150 spans several locations, including London, USA, and our state-of-the-art manufacturing facility in Haverhill, Suffolk. We also have customer service teams in both London and South Africa.
KatKin operates a direct-to-consumer (D2C) model supported by a first-class, dedicated customer service team. In addition to our eCommerce channel, our Fresh food and Pantry products are also sold through a growing number of select third-party platforms, including Ocado, Amazon, and Pets at Home.
Where the competition cuts corners, catfishes customers, and puts profits over health, KatKin puts cat well-being first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh, and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.
Why You’ll Love Working With Us
If you want to join an ambitious, mission-driven, high-growth scaleup that’s making a genuine difference to cats’ (and their people’s) lives, you’ll love working at KatKin. You’ll be surrounded by knowledgeable scientists, big creative thinkers, astute business minds, and a whole team of hardcore cat parents. We’re a small, entrepreneurial, creative team, focused on the mission to give all cats the food they deserve - 100% fresh human-grade meat.
The Role
As a Senior Copywriter, you’ll have ownership of high-impact work and projects that are critical to driving acquisition, retention, and brand love. You’ll be responsible for evolving and crafting our TOV to seamlessly engage and delight across all touchpoints.
Reporting to the Creative Director, you will work on briefs from every corner of the KatKin team, using your copywriting prowess and creativity to bring them to life. From the snappiest of taglines to the rich education of a blog piece. From witty copy on the side of a delivery box to making science content engaging and digestible. You’ll work closely with our designers and be involved in ideation and execution of brand campaigns born within the creative team, with the ability to fearlessly present provocative ideas that turn heads and elicit grins.
In our fast-paced start-up environment, you’ll need to be scrappy, resourceful, and hands-on. You should be comfortable wearing multiple hats and making bold decisions. You’ll play a pivotal role in shaping KatKin’s future with your ability to engage, provoke, and draw emotion from our audience of cat parents.
Key ownership areas
* Helping to define, evolve, and deliver the KatKin TOV across all customer touchpoints, delivering against the ever-expanding needs of our business.
* Supplying TOV guidelines with the nuances needed for different customer touchpoints and being the guardian of consistency for the brand.
* Putting the customer first using data and insights to inform decisions on TOV and copy execution.
* Writing world-class copy across all areas of the business to relentlessly high standards. Across every digital and physical touchpoint, from our website, to paid and organic social, to moments of delight in our boxes. This includes short, snappy marketing copy, sales-driven email flows, longer-form blog pieces, and everything in between.
* Thinking big when it comes to creative exploration of briefs to avoid formulaic writing, seeking conceptual approaches to engage and delight our audience.
* Constantly bringing fresh concepts and ideas to the table with a strong appetite for playfully provocative, powerful, heart-warming, and unmissable brand stories.
* Supporting the Creative Director in ideation and execution of brand campaigns, bringing ideas with smart, witty, and emotive copywriting at their core.
* Delivering fresh, uncharted work by launching new channels and formats, breaking new ground.
Who we are looking for:
* With 5+ years as a copywriter, your copy is flawless, your proofreading is eagle-eyed, and your witty confidence shines through in every word.
* You pride yourself on pushing boundaries, disrupting market expectations, thinking differently, and tackling objectives from a challenger brand perspective. You can think on your feet and are open to changes in a fast-growing business.
* You thrive on variety and can switch from big campaign concepts to quick paid ad CTAs effortlessly.
* You are highly organized and obsessed with efficient processes that maximize impact.
* You care deeply about commercial goals and use data to learn and iterate.
* You are a strategic thinker capable of owning loosely defined problems of diverse scope.
* You understand cat parents deeply: empathy and insight into their needs and desires are your strengths.
* You thrive in a buzzing environment: working at pace, meeting deadlines, and collaborating effectively.
* You are honest, direct, and willing to share your expertise to improve work quality.
* You align with KatKin’s core principles: customer first, think big, high standards, one team, and no egos.
What We Offer
* Competitive salary
* Extensive growth opportunities in a fast-paced, VC-backed scale-up
* No egos and a small, close-knit team
* Regular socials, team lunches on Mondays
* 33 days annual leave including bank holidays, plus your birthday off
* Hybrid working with 2 days WFH per week
* 4 weeks WFA (work from anywhere) policy
* Discount on KatKin products for your cat, and £500 for new cat parents
* £800 yearly personal development budget
* Macbook Pro
* Comprehensive AXA health insurance
* Cat (and dog) friendly office
To Apply
Sound like a good fit? Please apply through the link, or send your CV (and a cover letter) to terrie@katkin.com.
About us
We aim to encourage a culture where people can be themselves and be valued for their strengths. We’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. We celebrate differences and uphold an inclusive environment where everyone can thrive. If you need support during the recruitment process, please contact us at terrie@katkin.com.
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