Our client is a leading global biopharmaceutical organisation with a strong focus on innovation, patient impact and scientific excellence. The business operates within highly regulated environments and is committed to delivering high‑quality, compliant solutions that improve outcomes for patients.
About the Role
An exciting opportunity has arisen for an experienced Brand Manager to join a high‑performing Oncology marketing team, supporting a leukaemia portfolio. This role will own end‑to‑end brand and marketing deliverables, contributing directly to the execution of strategic and tactical priorities within a fast‑paced and complex therapeutic area.
The successful candidate will join an ambitious, agile and collaborative team, working within a supportive environment that values high standards, accountability and continuous improvement.
Key Responsibilities
Strategic Planning & Execution
* Design and execute marketing campaigns aligned to strategic brand priorities
* Contribute to the development of strategic and tactical brand plans
* Establish clear measurement frameworks to assess campaign performance and optimise delivery
Excellence in Execution
* Lead the creation of high‑quality, compliant marketing content in collaboration with key stakeholders
* Ensure efficient ways of working by embracing systems, processes and best practices
* Identify opportunities to improve ways of working and take accountability for implementing change
Stakeholder Management
* Build strong cross‑functional relationships across local, regional and global teams
* Collaborate with external stakeholders including healthcare professionals and agency partners
* Ensure alignment and engagement across multiple functions to support key initiatives
* Support the planning and execution of omnichannel marketing campaigns
* Contribute to the development and optimisation of customer journeys
* Drive high‑quality customer engagement through data‑driven, agile marketing approaches
Compliance & Governance
* Ensure all activity is fully compliant with the ABPI Code and internal governance frameworks
* Apply strong compliance knowledge to maximise impact while maintaining the highest standards
Essential Experience & Capabilities
* Strong commercial and strategic marketing acumen
* Proven experience delivering brand and marketing activity within the UK healthcare environment
* Experience designing and executing omnichannel marketing campaigns
* Significant experience working to the ABPI Code
* Ability to translate complex strategy into clear, actionable tactical plans
* Strong communication and influencing skills, including working effectively in matrix teams
* Highly organised, accountable and collaborative approach to work
* Experience within Oncology or a strong understanding of the oncology competitive landscape
* Experience launching new indications in complex market environmentsIn‑field or sales experience within the pharmaceutical sector
* Additional marketing qualifications or ABPI qualification
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