ROLE SUMMARY Vyndaqel (Vyndamax in the USA) is the standard of care treatment for a rare cardiac disorder, ATTR-CM. It’s a fatal disease and left untreated, average life expectancy is only three years. The launch of Vyndaqel around the world 4-5 years ago revolutionized the treatment of this disease, as it was the first treatment to show a significant mortality benefit for patients. The focus since launch has been on driving suspicion & diagnosis of this under-diagnosed rare disease and this has proven to be successful, with annual sales of >$3bn in the first 9 month of 2024 alone. Vyndaqel is therefore one of Pfizer’s largest growth drivers. Two new competitors in the ATTR-CM space will launch around the world in the next 9 months however and this requires a shift in focus to competitive positioning and selling. This role reports to the Global Vyndaqel lead and will work cross-functionally with other members of the global ATTR-CM x-functional team, including medical, ICO, the US organization & a broad range of further functions. This position requires strong HCP marketing experience, strategic thinking and agility, proven success in establishing partnerships across multiple functions, and the ability to lead through a diverse set of stakeholders. The candidate should demonstrate strong communication and analytical skills, detail-oriented execution, and a proven track record of fostering cross-functional collaboration. ROLE RESPONSIBILITIES Lead on two key battlegrounds at the center of our HCP marketing for Vyndaqel 1: Winning New Patient Starts: Leads strategy & execution for ensuring Vyndaqel / Vyndamax remains 1st line SoC Lead the x-functional global team in defining our strategy and messaging to address the entry of two new competitors, to ensure Vyndaqel remains 1st line SoC This will include using physician segmentation & deep insight to address threats faced in the mixed-phenotype patient population, along with combatting the perception that changing MOA could be beneficial Oversee the creation of omnichannel material and corresponding implementation guidance for countries to implement these strategies, with a focus on the sales call Work closely with Global x-functional team to ensure that this material is appropriately integrated into the core Vyndaqel promotional story Work with our Med Ed & Congress Lead to integrate these strategies into our congress presence Engage with Vyndaqel ICO / USA / EMCO team to both gather insights to aid the design of these materials & support implementation with countries Work closely with ISE & ICO colleagues to define both leading indicators of strategy success / failure & implement a market research plan to gather these insight in key markets 2: Address Switch: Leads Strategy & Execution in ensuring physicians maintain patients on Vyndaqel / Vyndamax appropriately Lead a cross-functional team to build out the Vyndaqel messaging and overarching approach to ensure that physicians maintain patients on therapy appropriately, as new therapeutic options are launched Build and deliver an appropriate HCP educational plan to address this topic, as the whole concept of progression on treatment is new, given the prior singular treatment option of tafamidis Work closely with Global x-functional team to ensure that this material is appropriately integrated into the core Vyndaqel promotional story Work with our Med Ed & Congress Lead to integrate these strategies into our congress presence Engage with Vyndaqel ICO / USA / EMCO team to both gather insights to aid the design of these materials & support implementation with countries Work closely with ISE & ICO colleagues to define both leading indicators of strategy success / failure & implement a market research plan to gather these insight in key markets Leads 1-2 Global Congresses Lead on promotional strategy at the congress, setting clear objectives & building out a plan to deliver on it Design & oversee, in partnership with Sr Managers, all booth materials & promotion Develop booth staffing & training plan that maximizes the opportunity Put appropriate measurement mechanisms in place to understand the impact and plan for future congresses BASIC QUALIFICATIONS Significant Pharmaceutical or biotechnology marketing experience. Extensive HCP marketing experience Demonstrated ability to work effectively in a team-based environment Ability to quickly assume responsibility in complex, fast paced environment. Strong influence/negotiation skills and relationship management capabilities are a must. Ability to bring strategy and analysis to a tactical, executable level; results-oriented. Strong project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize. Strong marketing, analytical and strategic skills including ability to identify and prioritize strategic challenges and balance short term needs with long-term vision; can manage through ambiguity Excellent communication and presentation skills Achieves results through others across functions, geographies, and a variety of personality styles Ability to plan, organize, focus, and execute in a fast-paced, dynamic environment with a high degree of urgency Must be mature, self-driven and have exceptional learning agility BA/BS required, MBA or advanced degree in a related field preferred but not required A commitment to excellence – both in the results achieved and in how they are achieved Focused on Pfizer values, demonstrates an absolute commitment to adherence to all applicable compliance rules and regulations Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact. PREFERRED QUALIFICATIONS HCP marketing experience in the US or one of the largest 8 international markets Previous regional / global marketing experience Purpose Breakthroughs that change patients' lives At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives. Digital Transformation Strategy One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience. Flexibility We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation! Equal Employment Opportunity We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees. DisAbility Confident We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here! Marketing and Market Research