Job Description
Yorkshire Food Guide (YFG) is a multimedia company, showcasing the best restaurants, events, exclusive offers and food and drink news from across the region - yorkshirefoodguide.co.uk.
YFG has the largest targeted audience of food and drink lovers in the region, 400K+ across the website, social media, app and e-newsletter database. Working with prestigious clients across Yorkshire to showcase top dining destinations and events.
STRICTLY NO AGENCIES
The role
We're looking for a skilled writer who lives in Yorkshire and has experience of writing SEO optimised content for websites. They like to be in the know of what's happening in the food, drink and events scene in Yorkshire. They can write in an engaging way to hook readers' interest, inform and write as if they're talking to a friend. Able to write long-form content (e.g. guides/news/features) and short-form content (e.g. for YFG’s e-newsletter and app push notifications, restaurant, event and product pages). They’ll also feel confident travelling across the region to client shoots, feel comfortable eating and presenting on camera/providing voiceovers for social videos.
The person
* Likes to be in the know of what's happening in the food, drink and events scene in Yorkshire.
* Casual but expert tone of voice when writing.
* Excellent attention to detail.
* Able to identify the hook, USPs and call to action required.
* Thrive in a fast-paced environment.
* Think outside the box when it comes to content ideas.
* Enthusiastic
* Foodie
* Confident to drive and travel across the region.
* Comfortable eating and presenting on camera/providing voiceovers for social videos.
* Ability to liaise directly with YFG’s clients.
Day to day tasks
* Keeping up to date with trending topics, news stories, new openings and upcoming events.
* Researching and writing search engine optimised digital guides/news, features etc.
* Keyword research to inform content plan.
* Monitor and maintain YFG’s search rankings.
* Coming up with content ideas that will fit across the website/socials/email.
* Writing content for client campaigns e.g. features/reviews.
* Creating and sending email newsletters, workflows and competition sign-ups.
* Creating and sending YFG app push notifications.
* Adding content to the website and ensuring it's up to date – restaurant profile pages, event listings, product listings etc.
* Attending shoots to feature in social videos.
* Helping to curate food and drink events and gather sponsorship
* Opportunity to attend events for new openings/menu launches and more.
Experience required
* Ideally, a journalism graduate
* A minimum of 1 year of experience in a copywriting or content writing role.
* Use of WordPress websites
* Keyword research knowledge
* SEO knowledge
* Use of Google Search Console
* Use of Google Analytics
* Use of email marketing e.g. Mailchimp or similar
* Must have a valid driving licence and be willing to drive across the region to shoots
Location
* Leeds city centre office
* 4 days in office, one day working from home - following a successful probation period
How to apply
* First stage: Apply via LinkedIn with your CV
* Second stage: when requested - a covering statement detailing why you think you're a fit for the role and at least 3 examples of content that you've written (ideally long-form).
* Third stage: when requested - a short article example of a topic of YFG’s choice.
STRICTLY NO AGENCIES