SENIOR BUSINESS ANALYST / BA
LONDON — HYBRID | 3 DAYS OFFICE, 2 DAYS HOME
UP TO £80,000 DOE + BENEFITS
Senior Business Analyst job in London within the travel industry, offering up to £80,000. This is a hands-on, discovery-led BA role working across commercial and operational teams, translating business needs into digital solutions, automation and AI-driven tools within a well-established, international travel business.
▌ Do you?
Have you worked in a Business Analyst, Product, or Technical BA role within a commercial or customer-facing environment — and do you enjoy getting into how teams actually work day-to-day?
Are you comfortable understanding how sales or operations teams operate, while also thinking about how systems, automation, or AI can better support them?
Can you take complex ways of working and translate them into clear, practical solutions that both people and systems can follow?
Have you been involved in building or improving digital products, automation, or AI-driven tools — and do you understand how to turn business problems into something technical teams can actually build?
Are you confident working with different stakeholders, asking the right questions, and challenging assumptions to get to the root of a problem?
If you enjoy working across business and technology, and want to be part of how new tools and AI are applied in a real operational environment, this could be a strong fit.
▌ Our Customer
We are working with a well-established and growing travel business that operates across multiple international markets, delivering complex travel programmes for B2B clients. With a strong operational backbone and a genuine focus on continuous improvement, the business is investing in its systems, digital tools, and use of AI to better support its sales and operations teams as it continues to scale.
They are now looking to bring in a Senior Business Analyst to play a highly visible, cross-functional role — working closely with sales, operations, and technical teams to understand how the business currently operates, while helping to shape how new systems, automation, and AI tools support day-to-day activity. This is a role for someone who enjoys working across both business and technology, asking questions, and turning real-world problems into practical, scalable solutions.
▌ The Role
In this role, you will work across business, product, and technology teams to translate real user needs into practical digital solutions. You will lead discovery activity, define clear requirements, and support the development of systems, workflows, and AI-driven tools.
– Lead workshops and user research to uncover needs and pain points
– Map processes and identify gaps between expected and actual ways of working
– Turn insights into clear requirements, user stories, and acceptance criteria
– Capture expert knowledge and translate it into structured system logic and inputs
– Support the development of AI-driven tools, including defining how users interact with them
– Identify opportunities for automation and process efficiency
– Assess system usage and recommend improvements to drive adoption
– Work closely with technical teams to ensure solutions are feasible and effective
– Align stakeholders across teams, balancing commercial and technical needs
– Support testing, ensuring solutions meet real user requirements
– Monitor adoption and performance, feeding back into continuous improvement
▌ Experience Required
– Extensive experience as a Business Analyst, Technical BA, or in a Product-focused role within commercial or customer-facing systems
– Experience working on digital products, automation, or AI-driven solutions
– Strong workshop facilitation and stakeholder engagement skills
– Proven ability to gather and interpret user insights
– Experience translating business needs into structured requirements and system logic
– Skilled in process mapping using visual formats
– Confident working across both business and technical teams
– Comfortable in ambiguous, discovery-led environments
– Inquisitive mindset with a strong focus on improving how things work
– Experience with tools such as Miro, Figma, Confluence, and Jira
▌ Benefits
– Hybrid working arrangement (3 Days office, 2 Days home)
– Up to £80,000 DOE
– Familiarisation trips
– Holiday allowance growing up to 25 days
– Gym membership contribution
– Birthday day off
– One paid volunteering day per year
– Company events and socials
– Employee discounts
– Value Champion explorer getaway reward
– Structured training and development programme
– Supportive, people-first culture
– Clear internal career progression
▌ Frequently Asked Questions
What is the salary for a Senior Business Analyst in the travel industry in London?
Ambitions Travel Recruitment will share the full package details with all shortlisted candidates ahead of interview. Apply via this page and our team will be in touch.
What does hybrid working look like in this role?
This is a hybrid role based in London. The specific office/home split will be confirmed during the briefing process — Ambitions Travel Recruitment will provide full details to shortlisted candidates.
Is travel industry experience required for this Senior BA role?
No — transferable skills from commercial or customer-facing environments are what matter. Ambitions Travel Recruitment will fully brief all shortlisted candidates on the business and sector before interview.
How do I apply through Ambitions Travel Recruitment?
Apply via this page. Ambitions Travel Recruitment reviews every application personally — no automated screening. to be considered for future roles.
What does a Senior Business Analyst role in AI and automation involve?
A Senior Business Analyst in this context leads discovery and requirements work across business and technology teams — translating how people actually work into structured logic that supports the development of digital tools, automation, and AI-driven solutions.
Who are Ambitions Travel Recruitment?
Boutique headhunters specialising in luxury travel, hospitality, lifestyle and events — UK, South Africa, GCC, Asia and North America. Founded by Fi Morrison-Arnthal with 35+ years’ experience.
Click here to apply for this Senior Business Analyst job, which is being recruited by Ambitions Travel Recruitment, a boutique recruitment agency, specialising in global luxury travel, hospitality, lifestyle and events roles, and known for sourcing hard-to-find talent.
▌IMPORTANT
– If this role ticks your boxes and you’ve got the relevant experience, then click and apply
– If this role isn’t for you but you’d be keen to receive suitable job alerts, then register with us now www.ambitionstravelrecruitment.com
– Due to the massive number of applications we receive, we’re usually only able to reply to candidates whose requirements meet our customers’ needs. We’re super grateful that you take the time to apply, and we will save your CV and be in touch for other suitable roles
– Please visit our website www.ambitionstravelrecruitment.com for our full privacy policy which explains how we store and access your personal data and our candidate promise to never share your details with an employer without your prior consent etc.