Head of Brand & Campaigns
Location: London (Hybrid)
Salary: £75,000 - £85,000 + Benefits
We're working with a leading consumer leisure business to recruit a Head of Brand & Campaigns
This is a newly created leadership role within a well-known multi-site business, responsible for translating commercial priorities into clear, customer-focused marketing plans that drive engagement, footfall and revenue growth across multiple brands
You'll lead the planning, prioritisation and execution of marketing activity across the business, ensuring teams, budgets and resources are aligned behind the opportunities that will have the greatest commercial impac
t.This role would suit an experienced marketing leader with a strong background in campaign planning, brand marketing or commercial marketing, who enjoys operating at the intersection of strategy and executio
n.
Key Responsibilit
* iesOwn the development and delivery of short, medium and long-term marketing plans aligned to business objecti
* vesTranslate trading priorities, customer insights and commercial opportunities into actionable marketing roadm
* apsLead campaign planning across key trading periods, seasonal events, customer propositions and brand initiati
* vesDrive alignment across marketing, digital, creative and operational teams to ensure campaigns are delivered effectiv
* elyManage marketing priorities, budgets and resources to maximise commercial ret
* urnLead and develop a team of Marketing Managers, creating clear accountability and fo
* cusPartner closely with senior stakeholders across marketing, operations and the wider busin
* essUse customer, market and performance data to inform planning decisions and optimise future activ
* ityContinuously identify opportunities to improve marketing effectiveness, customer experience and commercial performa
nce
About
YouTo be successful in this role, you'll ideally h
* ave:Significant experience in a senior marketing leadership role within a consumer-facing busi
* nessA strong background in campaign planning, brand marketing or commercial marke
* tingExperience leading and developing high-performing marketing t
* eamsStrong commercial acumen and a track record of delivering measurable business res
* ultsExcellent stakeholder management skills, with the ability to influence at senior leadership l
* evelExperience managing multiple priorities within a fast-paced environ
* mentThe ability to balance strategic thinking with hands-on deli
* veryExperience within retail, hospitality, leisure, entertainment or other multi-site consumer businesses would be advantag
eous
This is an excellent opportunity to join a highly successful business in a visible leadership role where you'll play a key part in shaping marketing strategy, improving customer engagement and driving commercial performance across a portfolio of well-known consumer br
ands.
We are committed to creating diverse and inclusive workplaces, and we encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that a variety of viewpoints fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability,
or age.
Lime Talent is acting as an employment agency in relation to this
vacancy.
Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies, go to www.limetalent
group.com
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