Our client is the market leader within their category; ‘Functional Wellness’. They’re listed in every single major Grocer, think: (Tesco / JS / Waitrose / Morrisons / Asda / Coop / Ocado). They are profitable and one of the fastest growing most successful brands in FMCG with a rapidly expanding team and a fantastic culture. They are looking for an exceptional Marketing Director to lead as they enter new international markets and new categories with an exciting NPD pipeline. 🚀
Role & Responsibilities: 📋
✅ Global Brand Strategy & Masterbrand Development
* Build and protect a scalable global masterbrand across multiple formats and markets.
* Define brand architecture, positioning, and storytelling to ensure clarity and consistency worldwide.
✅ Commercial Growth & Market Performance
* Drive UK retail growth in partnership with Sales to improve rate of sale and launch success.
* Strengthen retailer execution through impactful brand and shopper plans.
✅ Product Innovation & Go-To-Market Leadership
* Lead go-to-market strategy for new formats and innovations.
* Collaborate closely with NPD on proposition development, packaging, and positioning.
✅ Integrated Campaign Planning & Delivery
* Oversee end-to-end campaign execution across ATL, digital, PR, and retail channels.
* Use insights and performance data to optimise spend, effectiveness, and ROI.
✅ International Expansion & Market Enablement
* Develop scalable marketing frameworks to support international distributor markets.
* Ensure consistent execution while allowing for local market relevance.
✅ Marketing Function Leadership & Capability Building
* Lead and scale a multi-specialist marketing team across brand, product, shopper, and international.
* Build clear processes, prioritisation, and ways of working to maximise impact.
* Manage agency partners to deliver high-quality output and strong commercial returns.
What’s on Offer? 🤝
* 20% Bonus with stretch up to 40%
* Remote Working Scheme
* £1,000 Career Development Allowance
* 25 Days Holiday + Bank Holiday – (increases annually)
* Flexi Office Hours
Do you have the following to apply? ✅
* Proven experience scaling a consumer brand in the £10–50m revenue range (desirable).
* Strong background in UK retail marketing; grocery, pharmacy, or equivalent (essential).
* Exposure to international market expansion and distributor-led execution (desirable).
* Commercially sharp, data-driven, and ROI-focused.
* Confident leader with experience managing teams and agencies.
* Strategic thinker who can simplify complexity and execute at pace.
* Strong cross-functional communicator with high ownership and accountability.
Due to the high volume of applications received we are unable to respond to everyone directly. If you are not contacted within 10 working days, you have unfortunately not been shortlisted.
Lawrence Recruitment is acting as an employment agency on behalf of our client.
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