Director of Sales & Marketing
Department : Sales & Marketing
Reports to : General Manager
Overview
The Director of Sales & Marketing (DOSM) is responsible for leading and implementing strategic sales and marketing plans to maximise revenue, market share, and profitability while delivering exceptional guest experiences. This role proactively positions and markets the property, manages the marketing budget, and ensures alignment with brand standards. The DOSM collaborates closely with General Manager, Revenue Management and other stakeholders to drive RevPAR growth and achieve business objectives.
Key Responsibilities
Commercial
* Develop and execute strategic sales and marketing plans to achieve budgeted revenue streams across all segments (corporate, leisure, MICE, entertainment, sports, transient).
* Drive total hotel revenue and profitability through proactive account acquisition, activation, and portfolio management, ensuring a healthy pipeline of potential accounts across multiple segments.
* Analyse market trends, competitive landscape, and customer needs to identify opportunities and mitigate risks.
* Lead RFP processes and ensure timely, high-quality submissions.
* Oversee digital presence (Brand.com, third-party sites) and ensure compliance with brand marketing programs, working with Marriott Digital Field Marketing team to maximise visibility and engagement.
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