Job Description
We are looking for a General Manager to join our team at New Pines Holiday Park in Rhyl, Denbighshire. Fantastic competitive salary DOE.
This is a permanent position to work full time hours. This will be 40 hours across 5 variable days including weekends and bank holidays.
Flexibility is essential to suit the needs of the business.
Company overview:
Darwin Escapes has 16 amazing destinations across the United Kingdom, each of which has its own unique offering. Whether you are looking for a role in food and beverage, grounds, maintenance, housekeeping, entertainment or at a management level then the Darwin family will have the career waiting for you!
About The Role
Main responsibilities:
Job Description
The General Manager is responsible for the overall leadership, operational efficiency, and guest satisfaction of the holiday park. This role oversees all departments including accommodation, facilities, guest services, maintenance, activities, housekeeping, and food & beverage to ensure smooth daily operations and the delivery of an exceptional guest experience. The GM drives financial performance while maintaining high standards of safety, compliance, and service.
Key Responsibilities.
Operational Leadership
* Oversee day-to-day operations across all park departments.
* Ensure the park is maintained to a high standard, including grounds, accommodation units, and amenities.
* Implement and monitor operational procedures to maximize efficiency and guest satisfaction.
* Ensure all statutory health, safety, and environmental regulations are met.
Guest Experience
* Foster a guest-focused culture across the team.
* Handle escalated guest issues and ensure concerns are resolved promptly and professionally.
* Monitor guest feedback and implement improvements to enhance overall experience.
* Maintain a visible presence around the park to engage guests and staff.
Financial & Business Management
* Manage budgets, control costs, and track performance against financial targets.
* Oversee revenue management, pricing strategies, and occupancy optimization.
* Produce regular financial and operational reports for senior leadership or owners.
* Identify opportunities for new revenue streams, improvements, or park enhancements.
Team Leadership
* Provide coaching and leadership to department managers and team members.
* Schedule staff, manage performance reviews, and maintain a positive working environment.
* Ensure all employees follow company policies and compliance requirements.
* Promote events, activities, and special offers to attract and retain guests.
* Build positive relationships with local authorities, suppliers, and community stakeholders.
Skills & Qualifications
* Proven experience in resort management.
* Strong leadership and team-building skills.
* Excellent communication, problem-solving, and decision-making abilities.
* Financial literacy, including budgeting and forecasting.
* Ability to remain calm under pressure and resolve conflicts.
* Knowledge of compliance, health & safety, and operational best practices.
Personal Attributes
* Guest centric and service driven.
* Hands on, proactive, and adaptable.
* Professional, friendly, and approachable.
* Strong organisational skills and attention to detail.
What’s in it for you.
· Competitive rate of pay.
· Enhanced holiday entitlement (*with the option to cash in a number of holidays per year).
· Discounted staff breaks at our luxurious holiday resorts across the UK.
· Free use of all Darwin Escapes resort facilities including many of our free gyms and swimming pools.
· Food discount across all resorts.
· Discounts on spa treatments.
· *'Introduce a friend' recruitment bonus.
· *Company employee sick pay.
· Compassionate leave pay.
· Employee Assistance Programme.
· Free access to the Darwin Academy training programme to help further your career and skill levels.
· Cycle to work scheme.
· MediCash cash plan.
*Subject to terms and conditions
Skills Needed
Servicing, Managerial / Operational
About The Company
A Darwin Escape will always be the perfect destination.
A chance to unwind, power down or charge up! You’ll be all set to explore, seize adventure, dream bigger and let go of it all.
Whether you’re looking for a peaceful retreat in a picturesque rural setting, or a fun-packed family break in the heart of the action, we’ve got the perfect escape waiting for you.
Each of our locations are unique – no two are the same. We have lots of different accommodation, from luxury lodges complete with their own private hot tub, through to family-sized caravans and even treehouses. We want you to love your escape, so we are always striving for excellence.
All of our resorts are beautifully-maintained, with our award-winning facilities and stunning accommodation. Where you can relax and unwind or have an adventure filled holiday break away – make it your holiday, your way.
Company Culture
Start your career with one of the fastest growing companies in the UK holiday industry.
Darwin Escapes has 26 locations across the country, each with its own unique personality and offering, including luxurious lodge retreats, more family focused destinations and countryside tranquil locations. We offer something for everyone, from our holidays guests, holiday home owners to our valued staff.
No matter where you are in the country we are sure to have a resort near you. Whether you're down at the southern-most point of Cornwall or all the way up to Ayrshire in Scotland, and everywhere in between, we have the career for you!
If you're looking for a role in entertainment, food and beverage or at a management level the Darwin family will have the career waiting for you.
With a friendly and encouraging environment you can start your career at Darwin Escapes with lots of opportunities for progression or movement amongst locations.
Desired Criteria
* A driving licence and ability to drive is an advantage to enable easy travel to and from the retreat.
Required Criteria
* Right to Live and work in the UK
* Excellent customer service and strong communication skills
* Previous holiday resort/hospitality experience
* Excellent customer service and communication skills and a positive work ethic
Closing DateTuesday 16th December, 2025