Signature Brands Support Manager
Location: Manchester
Hours: Full-Time
Remote Working: 5 days per week in the office
Management: Direct line management of team of two
Job Type: Permanent
Overview:
The Signature Brands Support Manager will lead a wide range of activities to ensure our Signature Brands products are supported with best-in-class technical services, branded point-of-sale (POS) creation, and activation support.
This role is responsible for overseeing the planning, installation, servicing, and ongoing performance monitoring of all draught beer, cider, and soft drinks dispense systems of LWC’s own brand products. Alongside this, you will manage the creation, distribution, and asset management of branded POS materials, ensuring effective delivery to customers, festivals, and brand activation events. This includes supporting drinks and POS supply for festivals, as well as draught beer and cider installations.
Ensures our customers receive exceptional technical service and high-quality pour standards while managing a team and collaborating closely with the brands team, sales, distribution, marketing, design and suppliers
You will lead and develop a small team, fostering a supportive environment and adapting your management approach to suit different personalities and working styles. You will work closely with the brands team, sales, distribution, marketing, design and suppliers to ensure exceptional service delivery.
This is a varied and hands-on role, requiring flexibility, initiative, and strong organisational skills, with the ability to balance multiple priorities while keeping attention to detail and service quality front and centre.
While the core responsibilities are outlined below, you may occasionally be asked to take on additional tasks aligned with your skills and capabilities, helping to support the wider LWC business.
Key Responsibilities
• Oversee and Enhance National Technical Services
Manage and deliver our existing national technical service operations, with a focus on enhancing them to a best-in-class standard.
• Team Leadership & Installation Support
Lead and structure the technical services team to ensure effective support for all installation activities, from planning to execution.
• Installation Process Improvement
Design and implement an installation process that enables end users to track the real-time status and progress of their jobs.
• Performance Reporting
Take ownership of monthly reporting related to tap installations, removals and retention metrics.
• POS Creation, Management & Fulfilment Oversight
Collaborate with the Category Manager to oversee the creation and roll out new glassware, point-of-sale (POS) materials, and font designs, manage stock levels, and coordinate distribution to customers, depots, and events. Ensure all POS and branded assets are logged, tracked, and maintained to a high standard.
• Supplier & Contractor Coordination
Liaise with key suppliers and contractors to ensure seamless delivery of technical services and uphold service quality standards.
• Quality & Ullage Management
Play a vital role in the ullage (spoiled or unsellable product) process by gathering on-the-ground insights from technical teams and working with production and ullage teams to address and prevent quality issues.
• POS
Partner with our POS fulfilment supplier to ensure timely, efficient, and cost-effective distribution of POS materials to customers.
• Service Analysis & SLAs
Continuously evaluate technical service performance, define service level agreements (SLAs), and manage adherence to them.
• Cost Management
Contribute to cost control efforts by optimising maintenance budgets and identifying value-driven, cost-effective solutions.
• Safety & Compliance Leadership
Act as a champion of safety and compliance, ensuring adherence to best practices across all technical operations.
What We’re Looking For:
• Strong, empathetic people manager with proven ability to lead and support a team with varying needs and working styles.
• Strong planning, organisational, and time-management abilities.
• Excellent communication skills with the ability to collaborate effectively across departments and with external partners.
• The ability to drive continuous improvement.
• Working knowledge of beer draft systems is highly desirable.
• Proficient in Microsoft Office, with strong data analysis skills and a focus on improving processes and reducing costs.
• Creative and resourceful, with a solutions-focused approach to problem-solving and a “find a way” attitude.
As the UK’s largest independent drinks wholesaler, for over 40 years LWC has provided its customers with the best product, service and knowledge. From beers to wines, soft drinks to spirits, LWC partners with the best to deliver the best.
Delivering to over 15,000 customers from our 18 depots, seven days a week, our aim has always been to provide the best service in the industry. With a portfolio of our own award-winning own brands and wines, LWC placed 2nd in Harpers Wine & Spirit magazine’s 2024 ‘Top 50 Drinks Wholesalers List’ and was awarded ‘Value Merchant of the Year’ at the 2024 Sommelier Wine Awards. LWC also won ‘The Best Distribution Company’, as voted for by The Drinks Business