Demand Generation Lead
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Must be London based (remote working)
Propel are currently partnered with a high-growth B2B SaaS business in the hospitality sector. The company is scaling fast and looking for a Head of Demand Generation to take global ownership of pipeline generation and help drive their journey to €100m in revenue.
The role
This is a pivotal hire that will shape how demand generation operates worldwide. You'll be responsible for:
* Driving predictable pipeline growth across multiple regions
* Standardising processes and improving lead management so the team can scale effectively
* Partnering closely with sales, SDR, and commercial teams to deliver against revenue goals
* Leading and mentoring a distributed team across the UK, France, Spain and beyond
* Building modern demand generation strategies that combine digital, content, community, and events
* Bringing operational rigour to reporting and forecasting, ensuring marketing is seen as a revenue engine
What we're looking for
* Strong experience in B2B SaaS demand generation, ideally mid-market to enterprise
* A track record of delivering pipeline growth and improving conversion at scale
* Leadership experience – you've managed small teams (2–3+) and are ready to step into a bigger global remit
* Someone passionate about modern demand generation, from experimenting with new AI-driven approaches to moving away from outdated MQL models
* Comfortable working cross-functionally with product, revenue, and marketing peers
Why this role
* Be the person to operationalise and scale demand generation in a business at a critical growth stage
* Lead a global team in a company that's genuinely transforming how hospitality operates
* Opportunity to step into a senior role with scope to shape structure, processes, and strategy
* You will be able to work remotely, but must be commutable to London for SLT meetings and European travel
* Salary up to £100k plus 20% bonus
If you're looking to step up into a global Head of role and want to make a tangible impact in a high-growth SaaS scaleup, this could be the opportunity.
Remote working/work at home options are available for this role.