Overview
Affinia is seeking a high calibre, dynamic and energetic executive to join the newly created Business Development team. The role focuses on delivering exceptional client service, developing long-term relationships, and driving value beyond compliance. The successful candidate will drive revenue, deepen client relationships, and identify new market opportunities. They will work closely across all Service Lines on existing and new clients, collaborating with different teams and locations across the firm to drive growth. The role can be based from any of our 17 offices with frequent travel to all office locations in the East and South East of the UK.
Accountabilities
The role combines relationship management with proactive business development, including:
* Client Growth & Cross-Selling
o Maintain and develop strong relationships with existing clients to maximize revenue opportunities.
o Identify cross-selling opportunities across audit, tax, accounting, payroll, corporate finance, and other service lines.
o Work with client-facing teams to ensure proposals align with client needs and commercial opportunities.
* New Business Development
o Driving new business growth through structured pipelines and measurable KPIs.
o Research and target prospective clients.
o Conduct and organise outreach, including telephone campaigns, email campaigns, social media, and networking, to generate new business.
* Strategy & Leadership
o Collaborating with C-suite, Directors and Service Line heads to identify and pursue commercial opportunities.
o Work closely with directors and service line heads to align business development strategies with firm objectives.
o Coach and upskill fee earners on spotting commercial opportunities, client engagement, and consultative selling.
o Provide regular reporting and analysis on BD performance, market trends, and competitor activity.
* Brand & Market Presence
o Represent the firm at events, networking opportunities, and client meetings.
o Support thought leadership initiatives to enhance the firm’s reputation in target markets.
Skills & Qualifications
Experience & Knowledge
* Proven track record in business development, preferably in professional services or an accountancy practice.
* Experience managing and expanding client relationships, with both warm and cold sales exposure.
* Knowledge of the accountancy sector, client challenges, and service offerings is highly desirable.
* Familiarity with CRM systems and reporting metrics.
Skills & Competencies
* Strong commercial acumen and ability to identify growth opportunities.
* Excellent communication, negotiation, and presentation skills.
* Self-motivated, proactive, and able to work independently and collaboratively.
* Strategic thinker with strong planning and organisational skills.
* Comfortable with cold outreach while maintaining professionalism and relationship focus.
Culture & Core Benefits
Affinia’s culture is driven by ambition and a commitment to positively impact the communities we serve. We are dedicated to the success, development, and wellbeing of our colleagues, helping them achieve their goals and seize growth opportunities. We offer a flexible and inclusive work environment along with core benefits:
* 25 days holiday (FTE) plus Bank Holidays
* Option to purchase 3 extra days holiday per year
* Professional membership support
* Auto enrolment Pension Scheme
* Paycare – claim money back for Dental / Optical / Professional Therapies
* Dress for your Diary Policy
Please note that this job profile is not an exhaustive list of duties. You may be required to take on additional responsibilities as requested by your line manager.
Affinia is committed to being an Equal Opportunity Employer. We do not tolerate discrimination based on age, disability, sex, race, religion or belief, gender reassignment, marriage or civil partnership, pregnancy or maternity, or sexual orientation. We are an inclusive organisation that promotes equality of opportunity for all, with selection for roles based on merit.
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