At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to: HUB Digital Sales Manager
ABB is accelerating its digital growth across Energy and Process Industries. We are now appointing a Digital Sales Lead for the United Kingdom to build, scale, and lead the commercial success of our digital portfolio—spanning industrial software, asset performance management (APM), optimisation, and advanced analytics.
This is a senior, high‑impact role with clear executive visibility. You will define the UK digital growth strategy, shape strategic customer engagements, and act as the commercial catalyst that turns ABB’s digital capability into measurable customer and business outcomes.
If you thrive in complex sales environments, have a hunter mentality, enjoy building markets rather than inheriting them, and want to leave a visible legacy — this role is built for you.
Your Mission
* Own and drive digital sales growth in the UK Energy & Process Industries market
* Build a credible, sustainable pipeline for digital and asset reliability solutions
* Position ABB as a trusted digital transformation partner to strategic customers
* Enable and mobilise the wider ABB sales organisation to sell digital at scale
Key Responsibilities
Digital Growth & Strategy
* Define and execute the UK digital sales strategy aligned with ABB’s global and HUB priorities
* Act as the end‑to‑end commercial owner for ABB’s digital portfolio in the UK
* Translate digital offerings into clear customer value, ROI, and business outcomes
* Build multi‑year growth plans for priority customers and segments
Strategic Accounts & Complex Sales
* Lead senior‑level customer engagements across operators, EPCs, and ecosystem partners
* Drive strategic account planning and long‑term partnership development
* Lead complex, consultative sales cycles involving software, services, and lifecycle value
* Personally engage in selected high‑value pursuits to unlock anchor wins
Sales Enablement & Collaboration
* Mobilise and enable Automation, Electrification, and account teams to sell digital
* Act as the digital sales authority and coach within the local organisation
* Collaborate closely with solution consultants, delivery teams, and global product units
* Ensure disciplined pipeline management, forecasting, and CRM governance
What Success Looks Like
* A strong, qualified digital pipeline with clear path to scale
* Increased digital penetration across key UK customers
* Visible market positioning of ABB as a digital, optimisation and asset reliability leader
* Confident, capable sales teams that can articulate and sell digital value
Your Background
* Senior experience in B2B solution sales within digital, software, asset performance, or automation
* Proven track record of building pipeline and closing complex, consultative deals
* Strong understanding of industrial, energy, or process environments
* Comfortable engaging at C‑suite, engineering, and operations levels
* Experience selling value, outcomes, and long‑term transformation — not just products
* Entrepreneurial mindset: structured, driven, and comfortable creating momentum from ambiguity
Benefits
* Competitive salary
* 25 days annual leave plus bank holidays
* Competitive contributory pension scheme
* Life assurance
* Flexible benefits scheme (Includes options to buy/sell holidays, health checks, dental, eye care, gym memberships, cycle to work, gadget discounts and more)
* Internal mobility opportunities, mentorships & access to projects globally
* Employee Assistance Programme
* Generous employee referral scheme
* Company car or cash for car allowance
* Hybrid/ Flexible working - ideally aligned to our Energy Industries UK hub locations of St Neots, Daresbury or Aberdeen
* Private medical cover for yourself and partner
* Generous bonus scheme
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