Feridax is gearing up to launch the UK’s first-ever SHOEI Gallery - a truly landmark moment for the brand.
As part of SHOEI’s global rollout, the Gallery will be more than just a store - it’s a destination for riders, built around storytelling, education, and total product immersion. This is where the world’s most iconic helmet brand comes to life - up close, experiential, and truly state-of-the-art technologies and production on show!
Join us to bring the SHOEI Gallery vision to the UK for the very first time - launching the nation’s first-ever SHOEI Gallery and marking a landmark moment in the brand’s global store experience rollout.
As part of your role in the store, you’ll also take the lead in developing the SPADA concession - an exciting opportunity to help launch our own brand space and showcase SPADA’s ambition for national growth and in building brand recognition.
The Role:
As a Store Manager, you’re responsible for inspiring your team to deliver the Shoei brand vision to our community of riders and customers. You will support the team in delivering the service proposition for the store and ensuring that the customer is at the heart of everything we do. Your mission is to ensure we install a customer first approach - always.
You will ensure all members of the team are given what they need to know, when they need to know it so that they’re empowered and informed. In your role, you will have a variety of focus areas which means you are always on a learning journey, learning new products, delivering product training and developing a service focussed team who will continue to drive the store and be a brand ambassador. You will also be responsible for supporting and driving best in class on all operations within the store, both front and back of house.
Responsibilities:
- Guide and coach the team to inspire a “customer first always” approach.
- Embed SHOEI and Feridax values and standards into the very DNA of the stores behaviours - creating a culture where every team member lives and breathes them, shaping the experience for colleagues and customers alike.
- To develop an onboarding program for existing and future recruits.
- Ensure the floor team are set up operationally to deliver the best customer experience.
- Ensure the team have the right training to deliver exceptional store service and that performance is managed ‘in the moment’ with regular feedback.
- React to a constantly changing retail environment, driving service in the moment, and ensuring both you and your teams react to customer needs and behaviours.
Driving performance:
- Customer service will be at the heart of driving store excellence. You’ll know how to spot opportunities and apply natural and passive techniques - creating genuine connections that empower customers store experiences.
- Ensure the floor team are set up operationally to deliver the best customer experience.
- Work closely with the store team to ensure a smooth process is set up for the flow of stock, replenishment, and ensuring ‘All Sizes Out’ targets are achieved.
- Ensure that the team have the right training to deliver service expectations and that performance is managed ‘in the moment’ and driving a culture of regular feedback.
Operational:
- Keep up to date with and adhere to company policies and procedures.
- Ensure that all team documentation is updated and stored in accordance with company procedure and legal requirements. This will also include providing all HR documentation to support the retail leadership team to manage team issues.
- Control and manage all administrative and back of house operations including technical transaction handling, returns and customer experience.
- Ensure all H&S policies are adhered to and any issues escalated to the Head Office team within the required time frames.
- Coordinate and deliver impactful in-store events across multiple brands, driving customer engagement, footfall, and awareness campaigns. You’ll bring creativity, organisation, and commercial focus to ensure every event reflects our values and delivers real results.
- Planning and organising staff shifts and managing annual holiday allocations, ensuring the store is always appropriately resourced to deliver excellent customer service and performance.
- Ensure social media campaigns and posting is at the forefront of the stores content and creative strategy.
Commercial:
- Work towards store performance, metrics and targets by setting clear objectives and goals for you and teams to drive commercial results with a service focused approach.
- Build an excellent and focused team who are confident in achieving customer focused results, by setting clear objectives and goals.
- Report on weekly, monthly and quarterly performance. With the ability to build easily digestible presentations to the business to ensure everybody clearly understands store performance and tracking.
- Have an excellent knowledge of the marketplace and competition to support commercial decisions.
- Foster a culture where the team thrives on sharing ideas, seizing opportunities, and driving positive sales - playing a pivotal role in shaping and delivering new store initiatives that fuel business growth.
Future Focus:
- Seek opportunities and areas to improve, encouraging the team to try new ideas to drive the business forward.
- Embrace the development of multi-channel advancements and understand the commercial impact it has on our business.
- Seek opportunities and areas to improve, encouraging the team to try new ideas to drive the business forward.
- An understanding of the importance of omni-channel being key to retail success - aligning with Head Office ensuring seamless integration between online and in-store, giving customers a consistent journey that boosts loyalty, and brand strength.
Essential
Key skills:
- Worked within a supervisory or management role in a customer facing environment
- Retail exposure required
- The ability to thrive in a performance targeted environment
- A passion or interest within the motorcycle industry
Personal qualities:
- Outstanding written and verbal communication skills
- A desire to use your initiative to solve problems
- Proven leadership ability
- Decision-making
- Excellent Interpersonal skills
- Adaptable to change
- Time management
- Conflict resolution
- Excellent team player
- Mentorship
- Passion for the brand marketing and social media
Benefits
What We Offer:
- An opportunity to work with global lifestyle partners / brands.
- A chance to build a career with a fast paced, high growth brand.