Marketing Executive (Trade)
Ridgeline of New Zealand is seeking a full-time Marketing Executive to work across our Trade sales channels. Ridgeline is a functional apparel brand that's seen rapid growth in recent years—but there's a lot more to come. And you can help us make that a reality. This position offers a superb opportunity to develop your professional skills in an experienced, supportive and successful team environment.
Ridgeline of New Zealand
Founded in New Zealand in 1994, Ridgeline has built a reputation for producing outdoor gear that really works—in the toughest conditions. Introduced to the UK in 2007, Ridgeline came to Europe with a mission to offer the mountain-proven Ridgeline range at down-to-earth, affordable prices. Pretty soon, country professionals started to pick up on this unbeatable combination: Ridgeline of New Zealand has grown to become the first-choice workwear brand amongst Britain's field sports, agricultural and equestrian communities.
And right now is an exciting time for the brand: Ridgeline's function-first philosophy, distinctive design ethos and sensibly priced products are rapidly gaining favour with a much wider audience. With its proven, professional pedigree, Ridgeline of New Zealand is one of the fastest growing country and outdoor leisure brands in the UK: it's the distinctive, reliable and credible choice for anyone who enjoys the countryside or spends time outdoors. Even if it's just at the weekends.
About the Position
The Marketing Executive (Trade) will support the Marketing Manager across all aspects of our trade marketing. Working closely with the merchandising, product development, customer services and trade sales teams, the successful applicant will be responsible for the execution of the Marketing Plan across our Trade channels.
The position is primarily based at our Head Office in the South Leicestershire countryside between Market Harborough and Lutterworth. The ideal candidate will be located within reasonable commuting distance of our office and will be prepared to travel occasionally throughout the UK to attend trade shows, partner meetings and consumer shows.
What You'll Do
Execute the Ridgeline Annual Marketing Plan across our Trade Channels.
Manage the marketing communications aspects of the Ridgeline Trade Pre-Sale process—developing and producing a range of sales support material including product catalogues and presentation collateral.
Develop and maintain a comprehensive range of in-store POS, consumables and promotional support material (drawing on the library of Ridgeline assets) to enable Ridgeline stockists and partners to maximise in-season sell-through.
Work with the Product Development Team to source, manage and maintain our warehouse of product photography samples—liaising with a range of external partners including photographic studios and freelance producers to ensure timely delivery and return of product samples.
Maintain the Ridgeline asset library and ensure that stockists are fully utilising and correctly applying the resources that are available.
Working with the Ridgeline Trade Sales team, develop, manage and execute a range of collaborative promotions with Ridgeline's stockist partners.
Manage and produce all marketing communications aspects of Ridgeline's presence at both consumer and trade shows—including developing show stands, display material, promotional activity and show brochures.
Manage the communication of the Annual Marketing Plan to our stockist partners —including regular email and social media updates.
Maintain the online Wholesale Portal to reflect weekly trading campaigns and maximise the selling opportunity of the Trade Channel.
Represent the brand at Trade Shows and Consumer Shows throughout the year as required.
Who You Are
Of graduate calibre with 1-3 years' professional marketing experience—ideally gained within an apparel brand or an outdoor/country clothing/sportswear retailer.
Well-organised with meticulous attention to detail.
Personable with good written and verbal communication skills.
The ability to work autonomously or collaboratively with a wide range of internal and external stakeholders and partners.
A personal interest in the country lifestyle or outdoor sports (and functional apparel) would be advantageous.
There will be opportunities for travel throughout the UK to attend trade shows, partner meetings and consumer shows.
What We Offer
In addition to a competitive salary and annual leave allowance we offer:
Inclusion in our companywide, sales-based bonus scheme.
A generous discount scheme for Ridgeline purchases – with the provision of free Ridgeline uniform for customer-facing activities.
Your birthday as a bonus day off.
Ad-hoc lunches, BBQs and parties throughout the year.
The opportunity to develop your professional skills in a supportive, friendly and experienced team environment.
So, if you'd like to join an exciting, successful team and help take our brand to the next level, we'd love to talk to you—to kick the process off, please send your CV and a detailed covering letter, explaining why you'd be the best candidate for this role. We look forward to hearing from you