Performance Marketing Strategist - Join one of the UK's Fastest Growing Scale-ups
About Zima Dental
Launched in 2020, Zima is a market-leading Health Tech scale-up and one of the fastest-growing companies in the UK. We are aggressively disrupting a stagnant multi-billion pound global industry by merging cutting-edge product innovation with world-class performance marketing. Our hero product, the Dental Pod, has fundamentally redefined oral appliance care for over a million customers across 40+ countries.
We operate a high-performance, dynamic culture where data meets raw creativity. As we enter our next stage of global expansion, we are looking for a Performance Marketing Strategist to drive the engine of our growth – someone who can bridge the gap between performance data and high-impact storytelling to help us scale toward our next nine figures.
Why This Opportunity Is Exciting
• Fuel a Global Rocket Ship: Your creative will power paid social performance across global markets, supported by an eight-figure annual marketing budget.
• Master the Science of Attention: This isn't just "content creation." You will be at the forefront of creative testing, using real-time data to crack new hooks and angles to drive conversion.
• True Creative Autonomy: We move fast. You'll have the budget and the freedom to test, fail, iterate, and scale your ideas without the friction of traditional corporate layers.
• Impact at Scale: Join a team where your work has an immediate, measurable impact on the company's bottom line every single day.
The Role
As a Performance Marketing Strategist, you are the architect of our ad account's performance. You will own the lifecycle of a creative concept: from extracting insights from the Meta dashboard to hypothesising new angles, briefing our high-speed production team, and conducting rigorous retrospectives.
This role is for a strategist who is obsessed with creating content that converts and translating learnings into the next big win.
Key Responsibilities
• Aggressive Ideation: Constantly mine customer insights and competitor output to develop fresh, disruptive creative hypotheses.
• High-Performance Briefing: Write sharp, high-intent scripts and briefs that guide our video editors toward conversion-focused content.
• The Feedback Loop: Partner with media buyers to dissect performance metrics (CTR, Thumb-stop, ROAS).
• Creative Playbook Ownership: Document learnings to build a world-class library of proven frameworks, ensuring we never start from zero.
• Rapid Iteration Cycle: Maintain a high-velocity testing rhythm, ensuring a constant stream of fresh, "net-new" creative is ready to be deployed and validated.
About You
• Analytical Storyteller: You fundamentally understand paid media metrics, and can translate that to an understanding of creative performance.
• Platform Native: You understand what creates a visually and verbally compelling direct response ad on Meta and YouTube.
• Proactive Disruptor: You don't wait for a brief; you find the opportunity. You're excited by the challenge of outperforming your last "best" ad.
Required Skills & Experience:
• 3+ Years in the Game: Proven experience in creative strategy, performance marketing, or an analytical role where numbers drive creative output.
• Platform Mastery: A deep understanding of Meta (and additionally YouTube) ad ecosystems.
• Architect of Content: A portfolio of scripts and storyboards that clearly demonstrate direct-response principles.
• Production Fluency: Experience planning and managing high-volume creative production or UGC.
• Communication: Excellent writing and communication skills.
The Extra 10% (Nice to Haves):
• Creative Toolbelt: You've got a working knowledge of video editing (CapCut/Premiere) and can "speak the language" of our editors.
• Analytical Edge: You've used Motion or similar creative analytics tools to visualize creative performance.
• D2C DNA: You've previously helped scale a fast-growing e-commerce or consumer brand, either in-house or with an agency.
• Media Buying Literacy: You understand how a media buyer thinks and how creative impacts the auction.
Benefits
• 28 days holiday (plus bank holidays)
• High-value growth-based incentives
• Opportunities for highly accelerated career paths
• Weekly socials with different activities and experiences to get involved in
• Monthly Barry's Bootcamp passes
• Cycle to Work scheme
• Direct access to senior leadership