Job Number
BU03995
School/Department
Marketing, Communications and Recruitment
Grade
7
Contract Duration
until 06/04/2027
Responsible to
UK Recruitment Marketing Manager
Overview
Founded in 1884, Bangor University today is a thriving, forward-looking institution offering excellent opportunities. Around 10,000 students currently study with us and our teaching and research is grouped into ten academic Schools. Bangor University has been named the top university in Wales in the 2026 University Compare Rankings, and number 15 in the UK. Bangor University has also been ranked in TIME’s World’s Top 400 Universities 2026, reaching 360th place globally and one of only two Welsh universities recognised in the league table.
Purpose of the Job
Main Duties and Responsibilities
1. Create a Content Development Plan to meet the University’s recruitment marketing needs.
2. Co‑ordinate and update undergraduate and postgraduate course information for use on the University website and external course‑listing sites such as UCAS.
3. Develop visual content, including video and photographic material, aligned with the University’s Corporate Identity.
4. Produce creative content for recruitment campaigns, ensuring relevance and engagement across print and digital media.
5. Work with external agencies to plan, develop and deliver marketing material in a range of formats.
6. Build strong working relationships with colleagues in Communications, Recruitment and International to support integrated content delivery.
7. Work with alumni colleagues to develop plans and content celebrating alumni success.
8. Develop and manage the University’s content asset library.
9. Work with colleagues to develop digital assets for use in recruitment and marketing.
10. Manage external agencies delivering design, production or related creative services.
11. Report regularly on the performance of digital assets and use insights to improve outcomes.
12. Produce content in Welsh and English, ensuring a Welsh First approach to Welsh versions.
13. Research audience content needs and analyse how messaging is received and interpreted.
14. Present findings to senior managers.
15. Manage budgets and staff as required.
16. Monitor sector trends and competitor activity relating to marketing content.
17. Support the University’s Clearing process as part of the wider recruitment team.
18. Represent the University at UK recruitment events, UCAS fairs and presentations.
19. Travel within the UK where required.
20. Support Dynamic Working by working from home where appropriate.
21. Undertake any other duties commensurate with the role.
Other Duties and Responsibilities
22. The post holder will be expected to participate in performance review and developmental activities.
23. The post holder will be expected to comply with the University's equal opportunities policies, Dignity at Work and Study Policy and the University’s Welsh Language Scheme.
24. The post holder has a general and legal duty of care in relation to health, safety and wellbeing and must take all reasonable steps to ensure a safe and healthy working environment for themselves and for other members of staff, students and visitors affected by their actions or inactions.
25. The post holder is also required to comply with all applicable health and safety policies, procedures and risk assessments.
26. The post holder must comply with relevant legal and financial policies and procedures and be aware of their responsibilities in terms of the legal requirements of their post.
Person Specification
Qualifications and Training
Essential
27. Educated to degree level in a related subject, or able to demonstrate equivalent relevant experience or qualification.
Desirable
28. Evidence of continuing professional development.
Experience and Knowledge
Essential
29. Proven experience in a content development role with evidence of positive impact on brand awareness and engagement.
30. Experience developing content across multiple channels, including content tailored for Welsh‑speaking audiences.
31. Experience writing content in multiple formats, including long‑form and short‑form copy, and producing video and photographic content.
32. Experience managing video and photographic shoots for high‑quality outputs.
33. Experience managing creative agencies.
34. Experience of setting up and running systems for storing and managing content.
Desirable
35. Experience of content development in a large, complex organisation.
36. Experience in a similar role within higher education.
Skills and Abilities
Essential
37. The ability to speak and write Welsh fluently in a wide variety of situations is essential for this post.
38. Highly organised, with strong project management skills and the ability to meet targets.
39. Creative and innovative thinker, able to generate and deliver strong ideas.
40. Able to identify compelling stories and use them effectively across multiple channels.
41. Skilled in Adobe InDesign, Photoshop and Illustrator, content‑management systems and video‑editing suites.
42. Able to build strong internal working relationships and collaborate effectively.
43. Able to use data and market intelligence to inform marketing decisions.
44. Able to work independently and as part of a team.
Desirable
45. Experience handling difficult negotiations internally and externally.
General
We are a member of Advance HE's Athena SWAN Gender Equality charter and hold a Silver award in recognition of our commitment to and progress towards gender equality within the University's policies, practices, and culture. We are proud to be a Disability Confident employer.
All members of staff have a duty to ensure their actions are in line with the overall environmental aims of the University and minimise their environmental impact.
All offers are made subject to proof of eligibility to work in the UK and receipt of satisfactory references.