We are looking for a Creative strategist to work for a well known cosmetic dental brand based in Altrincham The role is Hybrid and is 3 days in the office 2 WFH Role Overview We’re looking for a data-driven, idea-generating Creative Strategist to lead the development and optimisation of creative concepts for our paid advertising campaigns across TikTok, Meta, Pinterest, Snapchat, and emerging channels. You’ll combine a strong understanding of performance marketing with a passion for fresh, on-trend creative to ensure our ads don’t just look good — they deliver exceptional ROI. Key Responsibilities Develop and own the creative strategy for all paid social ads, ensuring they are performance-focused and aligned with brand guidelines. Conduct creative research — analyse competitor ads, industry trends, and emerging formats to inspire new ideas. Work closely with the social media, influencer, and e-commerce teams to ensure paid creative aligns with organic content and wider campaigns. Produce detailed creative briefs for designers, videographers, and content creators that clearly outline concepts, hooks, and performance goals. Review ad performance data to identify creative winners and iterate for maximum ROAS. Lead creative testing plans — including thumbnails, hooks, copy, and visual styles — to improve click-through and conversion rates. Stay on top of platform best practices a...