ROLE OVERVIEW
ThruDark is a leading outdoor performance brand founded by former UK Special Forces operators. Built on the ethos of "Endeavour Through Adversity," we design world-class technical apparel for those who demand more - from themselves and their kit.
The Outreach Executive supports the Outreach Lead in the planning and execution of ThruDark's influencer and ambassador activity. This is a hands-on, relationship-focused role that requires strong communication skills, attention to detail, and a genuine passion for the outdoor and lifestyle space. You'll be central to keeping campaigns on track, talent well-supported, and outreach activity running smoothly.
You’ll be both relationship and results-driven combining creative instincts with strong organisational and communication skills to deliver impactful influencer activity that reinforces ThruDark’s brand values.
KEY RESPONSIBILITIES
* Talent Acquisition & Relationship Support:
o Assist in researching and identifying new influencers, athletes, and creators aligned
with ThruDark's ethos.
o Support the management of existing influencer and ambassador relationships, acting
as a key day-to-day contact.
o Help coordinate communications between influencers, agents, and internal teams.
o Maintain and update influencer databases, tracking partnership status, deliverables,
and performance.
* Campaign Execution:
o Support end-to-end campaign delivery — from initial briefing and product
coordination through to content collection and reporting
o Coordinate product gifting and seeding programs, ensuring timely delivery,
presentation, and follow-up.
o Collaborate with Marketing, Social, and Creative teams to support shoots, events, and
content activations.
* Performance Monitoring
o Track influencer deliverables and campaign KPIs, ensuring performance standards are
met
o Track engagement, reach, and content performance across platforms.
o Compile regular performance reports to support campaign analysis and optimisation.
o Stay across competitor activity, emerging talent, and platform trends to identify
opportunities.
* Administrative Support
o Assist with influencer budget tracking, spend reporting.
o Liaise with Finance to ensure timely payment of influencer and agency fees.
o Help maintain outreach workflows, tools, and internal processes to improve team
efficiency.
o Participate in departmental planning, meetings, and internal collaboration initiatives.
Requirements
SKILLS & EXPERIENCE
* Passionate about influencer marketing, social media, and the outdoor/lifestyle sector.
* Confident communicator with excellent written and verbal skills.
* Organised, proactive, and detail-oriented with strong multitasking ability.
* Skilled relationship builder with a professional yet personable approach.
* Knowledge of influencer marketing platforms, talent negotiation, and campaign tracking tools.
* Comfortable working in a fast-paced, dynamic brand environment.
* Prior experience in influencer or talent management, PR, or social media is
* advantageous.
Benefits
IN RETURN:
* Be part of a passionate, friendly, and driven team.
* ThruDark kit contribution, paid quarterly.
* Access to the latest tech and software required for your role.
* A starter bundle of ThruDark kit to get you going from day one.
* Flexible working hours and hybrid-working options.
* Enhanced self-sacrifice pension scheme.
* Regular team events and outings.
* Onsite gym for personal use.
* Private medical cover to support your health and wellbeing.
* Life assurance and critical illness cover for peace of mind.