Location Hybrid working: 1-2 days in the office per week, 3-4 days from home. Why The Works? 10th Best Big Company to Work For 2024 - 'Best Companies' We don’t just sell products. We inspire reading, learning, creativity and play. The Works. It literally means everything. And whatever your story or background, we’re all about unlocking imagination and making creativity accessible to everyone. Whether you’re engaging with customers on the frontline or supporting our colleagues behind the scenes, your impact can be profound and far-reaching. This is more than toys and books and art supplies. This is about inspiring people to read, learn, create and play. So, with the right passion, it all starts with you. Become a Senior Digital Designer As a Senior Digital Designer, you will lead the creative development and execution of high-impact visual content across our digital platforms. You’ll play a key role in shaping the visual identity of the brand, mentoring designers, and collaborating with cross-functional teams to deliver compelling, on-brand creative that resonates with our customers. Your Mission Lead the design, development and execution of daily campaign emails, incorporating animation, personalisation, and segmentation using dynamic content blocks. Design and build automated email journeys including welcome, winback, post-purchase, replenishment, and abandonment flows, while delivering seasonal updates tailored to customer behaviour and purchase history to drive engagement. Design and produce engaging, platform-optimised creative assets for organic and paid social media, supporting brand fame, audience growth, and campaign performance through rich media, influencer content, and trend-led storytelling. Collaborate across the Design Studio to ensure consistency in design across all digital touchpoints and contribute to the evolution of our visual identity. Collaborate with marketing, CRM, digital, social and our buying teams to deliver impactive, cohesive and on-brand digital content. Present design concepts and rationale to stakeholders, adapting communication style for technical and non-technical audiences. Lead on design testing functionality and export file types to maintain quality standards. Champion accessibility and inclusive design, demonstrating knowledge of WCAG standards. Own the accessibility within your designs including inputting web links, alt text and develop HMTL. Optimise designs, helping the business to stay ahead of design trends, tools and techniques to keep our brand fresh and relevant. Utilise analytics and user feedback to iterate and optimise digital assets. Conduct or collaborate on user research and usability testing to inform and validate design decisions. Manage, support and mentor digital designers through line management, including setting objectives and measuring against them, signing-off designs, providing feedback and fostering a high-performing, inclusive culture. Improve ways of working, manage workload, and support the development of efficient team structures and processes. Contribute to the development and maintenance of our digital design system and documentation. Skills/Behaviours That Will Set You Apart A strong portfolio showcasing a wide range of creative work across digital channels. Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro). Excellent layout, typography, animation and visual storytelling skills. Proven graphic design expertise including image editing, animation and composition. Strong working knowledge of HTML and CSS, with proficiency in responsive design and accessibility standards (e.g. WCAG). Experience designing and building email campaigns and automated journeys, with familiarity in email marketing platforms such as Ometria, Salesforce Marketing Cloud, and Braze. Proficiency in email design tools and prototyping platforms (e.g. Figma, Sketch, InVision). Understanding of dynamic content and personalisation in email design. Knowledge of email best practices including deliverability, segmentation, and behavioural targeting. Experience with video editing and basic animation for digital assets and email campaigns. Solid grasp of UX/UI principles and digital design best practices. Experience working with brand guidelines and evolving brand identities. Experience contributing to or maintaining a design system. Strong project management and organisational abilities, with the ability to work independently and collaboratively in a fast-paced environment. Experience conducting or collaborating on user research and usability testing. Demonstrated ability to use data and analytics to inform design decisions. Good understanding of channel constraints, browser compatibility, and inclusive design. Strong communication and presentation skills, with the ability to explain design concepts to non-design stakeholders. Commitment to continuous learning and professional development. Being a great leader As a great leader with wonderful people skills, you'll create an environment that's more than just co-workers — it's a team. • Align Goals with Values : Ensure that your team’s goals are clearly connected to the company’s values and purpose. This helps colleagues see the bigger picture and understand how their work contributes to the overall mission. • Clear Communication : Ensure that your team understands the goals, expectations, and their roles. Regularly share updates, encourage open dialogue and have regular check-ins. • Role Model : Lead by example. Demonstrate the behaviours and attitudes you expect from your team, such as punctuality, responsibility, and being a brand ambassador. • Provide Feedback : Offer constructive feedback regularly. Recognise achievements and address areas for improvement in a supportive and continuous growth manner. • Empower Your Team : Delegate tasks and trust your team to handle them. This builds confidence and promotes professional growth. • Conflict Resolution : Address conflicts promptly and fairly. Foster an environment where issues can be discussed openly and resolved amicably. • Empathy : Understand and consider the feelings and perspectives of your team members. This helps in building strong, supportive relationships And let's not forget about the most important part… your team's well-being and aspirations. You'll be their biggest supporter, cheering them on. You'll have amazing everyday conversations with your team, discussing everything from their performance to their wildest career aspirations. Our PERKS really are ‘The Works’ 25% Colleague Discount! - Plus, exclusive Double Discount days! MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more Family Friendly Leave - Enjoy some time well spent with enhanced maternity, paternity and adoption pay. Holiday – 33 days including bank holidays. Holiday Purchase - Purchase an additional 5 days Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you. Stream - Claim early access to 50% of your wages as you earn them – for when ‘life’ happens! Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works! 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more! Healthcare Cash Plan – To support your everyday healthcare costs And loads more! – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving. Our Purpose To inspire reading, learning, creativity and play Our Values We are Crafty | Smart with what we've got. We are Caring | Heart in every action. We are Can-do | Energy that gets it done. We Listen. We Care Each year, we run an anonymous colleague engagement survey. This is so important for us to hear your feedback and suggestions. We want to know what’s going great, and what needs a couple of tweaks to help make The Works the best place you’ve ever worked! You’ll have opportunity to help give us that direction. Promoting Diversity, Inclusion, and Applying Reasonable Adjustments At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under-represented groups such as ethnic minorities, people with disabilities, carers & members of the LGBTQ community (including those who identify as lesbian, gay, bi, trans, non-binary, or use another term). We are open to discussions around working hours and flexible working. And, where possible, we'll try to support this. If you need reasonable adjustments for an interview you might attend with us, let us know in your application and we’ll be happy to help!