Dealership Marketing Manager – Motor Retail
Are you a dynamic marketing professional with a passion for driving business performance? We’re partnering with a national automotive business to recruit a Dealership Marketing Manager for a hybrid role based in Northampton.
This is a fantastic opportunity to join a collaborative and autonomous marketing team where your insights, ideas, and leadership will directly impact the growth of leading automotive franchises. With the support of in-house teams and external agencies, you'll lead innovative marketing initiatives that enhance brand visibility and drive lead generation.
Key Responsibilities
* Develop and implement annual and quarterly marketing plans tailored to each franchise.
* Analyse market, customer, competitor, and media insights to inform strategy.
* Collaborate with franchise GMs to meet lead generation and commercial targets.
* Manage marketing campaigns from concept to execution.
* Oversee marketing budgets and ensure optimal ROI.
* Represent your franchise at manufacturer meetings and maximise co-funded campaign opportunities.
* Provide detailed reporting on campaign performance by channel.
* Serve as the brand guardian for your franchise portfolio.
* Nurture relationships with third-party suppliers and stakeholders.
What You’ll Bring
* A results-driven mindset with multi-channel marketing experience.
* Strong campaign management skills, from planning through to delivery.
* Commercial acumen and a collaborative approach to stakeholder engagement.
* Experience in the automotive sector (preferred but not essential).
Why Join?
* Hybrid working: 3 days on-site, 2 days from home.
* Work closely with major automotive brands and regional leaders.
* Supportive environment with access to agencies, a Digital Marketing Team, and Marketing Executives.
* Strong culture of progression – average tenure within the team is 7+ years.
* Competitive salary with flexibility for the right individual.
If you're ready to shape the future of franchise marketing in the automotive space, apply today or reach out for a confidential conversation.