The Senior Marketing Executive drives high quality B2B pipeline growth through data led, digital campaigns, with a strong focus on ABM, marketing automation, and performance optimisation. Client Details My client is a UK based digital and network services provider delivering secure technology solutions to public sector and regulated organisations, with strong local capability backed by an international group. Description The Senior Marketing Executive will have the following responsibilities: Drive digital demand generation through integrated, multi‑channel campaigns spanning paid, organic, email, automation, and nurture. Own and optimise the organisation's social media presence, ensuring consistent brand alignment and engagement growth. Create high‑impact digital content and assets (blogs, videos, thought leadership) that support brand positioning and campaign objectives. Act as marketing automation lead, owning HubSpot workflows, segmentation, lead scoring, reporting, and funnel performance. Design and execute targeted ABM programmes using data to identify high‑value accounts, personas, triggers, and intent signals. Leverage AI and automation to scale personalised outreach, improve planning, and enhance performance across the funnel. Measure, report, and continuously optimise performance using KPIs, attribution, insights, and A/B testing. Profile A successful Senior Marketing Executive should ha...