Full-time Description PRIMARY ROLE / JOB SUMMARY The Senior Vice President, Membership and Partner Strategy reports directly to the President & CEO and serves as the Association’s senior leader responsible for enterprise-wide revenue growth, membership strategy, and partner development. The role provides strategic direction and leadership across membership, executive and affiliate partners, events, while supporting global travel trade programs for growth, and other non-dues revenue initiatives to ensure long-term financial sustainability and increased member value. The SVP is accountable for developing and executing long-term and annual revenue and growth plans that expand the Association’s global membership base, strengthen strategic and affiliate partnerships, and diversify revenue sources beyond traditional dues. Working closely with the President & CEO and the executive leadership team, the role ensures the Association meets or exceeds its revenue goals while advancing its mission, priorities, and reputation within the global travel and cruise industry. This role provides inspirational leadership to the Membership, Executive Partner, and Events teams plus support of the Travel Trade programs, driving strong revenue performance, high levels of member engagement, and long-term retention. The SVP builds and sustains trusted relationships across all membership categories by understanding and responding to member needs, increasing member investment, and enhancing the overall value proposition of the Association. The position also plays a key external role, cultivating and maintaining a broad global network of industry stakeholders, professional associations, partners, and influencers to support continued growth, collaboration, and brand visibility. The SVP brings senior-level strategic leadership and project oversight, leveraging market intelligence, emerging trends, and best practices within the travel and trade association environment to strengthen programs and initiatives. In support of the Association’s long-term growth and impact, the role evaluates new programs, partnerships, and potential acquisitions or alliances, making well-informed, risk-aware recommendations that enhance the Association’s reach, relevance, and financial performance. KEY RESPONSIBILITIES REVENUE AND RESULTS Identify, innovate and develop strategies to engage the membership and drive initiatives that will help to achieve the organisation’s core objectives and grow engagement, revenue and a surplus Secure and retain new cruise line (ocean and river), high level Executive Partners through the development of strong and relative programming. Monitor and restructure or position all activities/programs that are revenue generators and address issues in order to overcome challenges that hamper growth or organizational sustainability. Refine and expand profitable or potentially profitable membership and programs. In conjunction with the wider Executive team, ensure the ongoing commercial and financial success of the business by pro-actively seeking out opportunities to develop new profitable projects and initiatives whilst simultaneously carrying forward existing strategy and delivering on agreed plans. Manage key partnerships with partners like Informa, US Travel - IPW and others TBD. Develop and implement strategic and appropriate commercial policies and procedures to ensure the effective promotion and growth of the company to meet business objectives. SUPERIOR SERVICE Build out a strategy for the organization which addresses exceptional member servicing including key account management, communication flows, member engagement tracking and all other elements relative to member engagement and retention. Innovate, design and implement cost-effective development and activation for trade/promotion/events to deliver an exceptional particiapation and experience with a strong return on investment. BUDGET AND MANAGEMENT In conjunction with the Leadership team prepare the annual plans and business reports; monitor progress against these plans to ensure the company attains its objectives as cost-effectively and efficiently as possible. Work closely with the Leadership to support the organization’s core objective of engendering interdepartmental collaboration; effectively manage and oversee general workflows to ensure over and under-servicing is minimized, and the overall output is agile and efficient. In conjunction with the wider Executive team, develop and implement all necessary policies and procedures to promote effective communication and operations across the organization, to ensure clarity, inclusion and high motivation amongst team members. Effectively plans, budgets, tracks and evaluates performance of his/her business area to ensure the highest financial return and/or cost savings to CLIA. Examine each of the revenue driving programs to determine efficiencies while working collaboratively with those leaders. LEADERSHIP Can work effectively in a highly complex, diverse, changing environment. Maintains a high level of performance. Proactively pursues opportunities to drive change that add value to the business. Pro-actively drive high levels of team performance through effective day to day management, motivation and inspiration of teams, resulting in the delivery of outstanding results; recruit and retain well-motivated staff. Monitors performance on an ongoing basis, provides positive feedback for effective performance, coaches to resolve performance difficulties. Uses technical / job knowledge and experience to meet and exceed job requirements / customer expectations. Understands the needs and direction of the business in context of market opportunities and threats, anticipates and develops business priorities to meet these. Requirements QUALIFICATIONS: Minimum of a Bachelor’s degree in a management/marketing discipline required: a higher degree preferred with a focus on Business development and / or marketing At least 15 years of relevant experience of management of people and resources 10 years experience in trade show development and growth A proven record of success in senior-level commercial management within the cruise industry Excellent communication and organizational skills Fluency in English and at least one additional language (French, Italian, or Spanish) is required A wide knowledge and network across the maritime industry An understanding of financial management and wider management principles and techniques Proven sales and sales management success Demonstrable project management and business development skills A very high level of commercial awareness Strong leadership skills Experience in Travel Trade Exceptional negotiation, analytical and problem-solving skills Outstanding presentational skills; professional and confident within a new business environment Extremely high levels of initiative, takes full responsibility for actions and is fully accountable Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives Reporting Relationships: (Current Structure) VP, Membership Experience Sr. Manager, Membership Operations Sr. Manager, Membership Services Sr. Manager, Events Sr Events Specialist 2 Director, Partner Relations, 1 Consultant 3 Consultants Travel Required 25% Work Environment This position is based in our London Office as part of a hybrid work environment with 3 days in the office and 2 days remote. Position may be subject to relocation from London to Washington, DC after 24 months in the role. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable Accommodation Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions. Equal Opportunities Statement (UK) CLIA is an equal opportunities employer. We are committed to creating an inclusive working environment and ensuring that all employees and applicants are treated fairly and with respect. We do not discriminate on the basis of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race (including colour, nationality, ethnic or national origin), religion or belief, sex, or sexual orientation, in accordance with the Equality Act 2010.