Head of Strategic Partnerships – Affinity GTM
Join to apply for the Head of Strategic Partnerships – Affinity GTM role at JAAQ
Head of Strategic Partnerships – Affinity GTM
Join to apply for the Head of Strategic Partnerships – Affinity GTM role at JAAQ
About JAAQ
JAAQ (Just Ask A Question) is a pioneering mental health platform that leverages interactive video technology and AI to provide users with access to insights from world-leading experts and individuals with lived experiences. Our mission is to help the mental health of one billion people and democratise mental health support, making it accessible, engaging and stigma-free for everyone.
About JAAQ
JAAQ (Just Ask A Question) is a pioneering mental health platform that leverages interactive video technology and AI to provide users with access to insights from world-leading experts and individuals with lived experiences. Our mission is to help the mental health of one billion people and democratise mental health support, making it accessible, engaging and stigma-free for everyone.
We are B2B2C with a growing consumer facing platform with goals to reach millions of MAU every month, currently in over 90 markets with the UK and US as our primary focusses. We also have a growing range of B2B propositions ranging from JAAQ Studio to JAAQ At work with more propositions launching through 2025. Our ambitions are big and unmatched in the mental health and wellness space. Our platforms have answered over 2 million questions and we work with over 350 (growing every week) doctors and clinicians, celebrities and people with lived experience. Want to help a billion minds? Read on…
And want to get a real feel for JAAQ? Look no further…
Purpose
We’re building a category-defining mental health and wellbeing platform with big ambition~~ to positively impact 1 billion lives. As we scale, our affinity strategy is a critical growth engine – and we need a proven commercial operator to lead it.
This role will own the securing, development and execution of strategic affinity partnerships – with telcos, banks, energy providers, travel, and more – building multi-party propositions that solve real customer problems, deliver differentiated value to partners, and drive mass distribution of JAAQ.
What You’ll Do
* Build, close, and scale multi-brand partnerships~~ Own the commercial design, negotiation, and delivery of landmark affinity deals that combine JAAQ’s core IP with brand partners (e.g. telco x handset x health).
* Craft the problem statement~~ Lead with insight – understand how 2-3 brands can solve a shared customer tension (e.g. “How do I give my child a safe, supported phone experience?”) and create a joined-up solution.
* Design and commercialise offers~~ Work cross-functionally to package compelling joint propositions across B2B2C and D2C – e.g. family phone plans bundled with JAAQ content, exclusive mental health offers for bank customers, etc.
* Own the partner journey~~ Manage the full lifecycle from strategic targeting and pitch development through to closing, onboarding, and scaling partnerships.
* Shape the vertical playbook~~ Develop replicable blueprints across verticals – starting with telco and handset (e.g. EE, Samsung, Apple), and expanding to sectors like banking, travel, and utilities.
* Drive commercial outcomes~~ Deliver measurable impact on reach, revenue, and retention – both for JAAQ and its partners.
What You'll Need to Bring~~
* Deal-Closing Ninja~~ You've got a history of sealing big distribution deals in areas like telecom, banking, or insurance.
* C-Suite Charmer~~ Comfortable talking strategy with top-level execs.
* Partnership Pro~~ Deep experience in complex partnerships, especially in telco, media, or brand ecosystems (like EE, Samsung, Sky).
* Strategic Closer~~ Proven ability to lead strategy and close large deals with many moving parts.
* Creative Thinker~~ You know how to align different brands and messages to solve a problem.
* Awesome Network~~ Connections in the telco, tech, and consumer brand worlds.
* Go-Getter~~ Self-motivated, clear-headed, and can take ownership from start to finish.
Key Strengths~~
* Commercially Savvy~~ Great at structuring partnership deals.
* Relationship Master~~ Builds strong connections inside and outside the company.
* Team Player~~ Can work across legal, product, and marketing to get deals done.
* Action-Oriented~~ Gets things moving fast without overthinking.
* Customer-Focused~~ Understands how people behave, adopt products, and stay engaged.
Success Metrics
* High-quality strategic partnerships launched
* Revenue generated via licensing/affiliate deals.
* MAU volume driven via Affinity partners.
* Speed from deal to launch.
* Strategic brand alignment.
Why Join JAAQ?
* Be part of a mission-driven organisation making a tangible difference in mental health accessibility.
* Collaborate with a passionate, innovative, and supportive team.
* Opportunity to shape the content landscape of a rapidly growing platform.
* Competitive compensation, outstanding benefits package and equity options - a chance to own the future of JAAQ.
* Private Medical Healthcare / Gym Membership / Professional Development Budget
* Breather Days (for when you need to take time out at short notice to rest and recoup)
JAAQ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Seniority level
* Seniority level
Executive
Employment type
* Employment type
Full-time
Job function
* Job function
Business Development and Sales
* Industries
Mental Health Care
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