Overview
A brand built for real weather. A role built for someone serious about ecommerce. Wild & Free Outdoors exists for the woman who refuses to stay inside. The one who walks the dog in the rain, stands on the sideline in November, and does not cancel because the forecast is grim. Our hero product — The COBE — is a waterproof sherpa‑lined longline coat built for real Irish and UK weather, worn by real women living full outdoor lives.
We are a growing DTC brand with a loyal customer base, a strong email list, and a product that generates genuine word‑of‑mouth. We run lean, move deliberately, and take the numbers seriously. We are building our first in‑house marketing team — and this is one of two founding roles.
This is a founding role. That matters.
Until now, our performance marketing has been outsourced. We have decided to bring it in-house because we believe the right person, deeply embedded in this brand, will do it better. That person gets to build something from the inside — not support someone else’s strategy, but lead it.
We are a startup in the best sense of the word: ambitious, moving fast, and genuinely open to how we grow together. This role is part‑time now. That may well evolve. If part‑time is your long‑term preference, we are agile and happy to build around that. If you want to grow with the business as it scales, that door is open too.
What we are not flexible on is outcomes. This is a results‑oriented environment. We care about what gets done, not where or when you do it. If you are the kind of person who sees a problem and fixes it before being asked, you will thrive here. If you need someone to set your agenda for you, this is not the right fit.
What you will own
Ecommerce performance
* You think like an ecommerce operator first. Contribution margin, AOV, repeat purchase rate, return rate, sell‑through — these are not metrics you look up, they are the language you think in. You read Shopify data the way other people read a newspaper. You spot what is working, what is not, and you act on it.
Meta advertising — data‑led, creatively informed
* You are genuinely curious about Meta. You follow algorithm changes — including how Andromeda has shifted the platform’s creative and distribution logic — and you adapt without waiting to be told. You understand that winning on Meta today is about creative volume, angle testing, and reading signals fast enough to act on them. You are a data geek who has evolved: you know the numbers inside out and you know the numbers are downstream of the creative.
* You work closely with our Content Executive to plan ad content — briefing angles, identifying what the data says needs testing, and feeding that back into the creative pipeline. This is a genuinely collaborative relationship.
Klaviyo email and CRM
* Email is one of our strongest revenue channels. You manage the platform — flow architecture, segmentation, A/B testing, list hygiene, send decisions. The Content Executive writes the copy. You decide who gets it, when, and whether it worked.
Shopify conversion optimisation
* Product page performance, checkout flow, discount mechanics, upsell logic. You identify what is leaking and you fix it or flag it without waiting for a quarterly review.
SEO — secondary, time permitting, but genuinely valued
* Organic traffic is one of the most valuable things a DTC brand can build. We are early on this journey — domain authority is low and there is significant room to grow. SEO is not a core demand of this role and will never crowd out the primary channels. But if you have an understanding of SEO fundamentals and an appetite to develop it further, the impact you can have over time is immeasurable.
* In practice this means: monitoring our performance through Ahrefs Webmaster Tools, identifying keyword and link‑building opportunities, flagging on‑page improvements, and building our organic presence steadily alongside everything else. We will support your development in this area if it is something you want to grow into.
What good looks like at 90 days
* You own the Meta account independently and CPA is trending in the right direction
* You have run at least three structured creative angle tests and documented what the data told you
* You have audited Klaviyo and at least two structural improvements are live
* The Shopify dashboard has no unaddressed conversion issue you have not flagged
* You and the Content Executive have a working rhythm for briefing and reviewing ad content
* You produce a weekly revenue report the founder can read in under five minutes
The kind of person we are looking for
* Skills matter, but we hire on attitude first. We are looking for someone who is solutions‑oriented by instinct — someone who sees a problem and moves toward it rather than waiting to be directed. Someone who is hard‑working not because they have to be, but because they care about the outcome. Someone who is excited by the idea of being part of something small that is going somewhere.
* You have hands‑on ecommerce experience, ideally with a product‑based DTC brand — though this is not a hard requirement if your commercial instincts are strong. You have managed Meta advertising and you approach it with genuine curiosity. You follow what the platform is doing and you have adapted your approach as it has evolved.
* You are comfortable in a startup environment. That means some ambiguity, a flat structure, a founder who is across everything, and the kind of pace where decisions get made in a conversation rather than a committee. It also means your work is visible, your impact is real, and you are genuinely part of building something rather than maintaining someone else’s system.
* You are Ireland‑based — North or South — and can commit to one in‑person contact day per week in Belfast to help our small but mighty team develop and collaborate, when our workspace is confirmed.
What we offer
* £28,000–£32,000 FTE salary dependent on experience, paid pro‑rata at 15 hours per week
* Performance bonus scheme linked to agreed commercial outcomes
* Hybrid and flexible working — we care about results, not hours at a desk
* Ongoing ecommerce development supported by the business
* A founding role in a brand with genuine ambition and a product people love
* The chance to lead where you may previously have only had the chance to support
* A small but mighty team where your contribution is seen and your voice is heard
Essential criteria
These are non‑negotiable. If you cannot demonstrate each of these clearly in your application, unfortunately we are not the right fit right now for each other.
* 2+ years of hands‑on Meta Ads Manager experience, independently managing and optimising live accounts
* Demonstrable track record of profitably scaling Meta campaigns — we care about contribution, not just ROAS
* Shopify experience — comfortable reading data, identifying conversion issues, and making or briefing changes
* Google Analytics (GA4) — you use it as a matter of habit for diagnostics
* Klaviyo — you have built and managed flows, not just sent campaigns
* Attitude — solutions‑oriented, outcomes‑focused, and genuinely excited by a startup environment where your work is visible and your impact is real
Desirable criteria
* Experience with a product‑based DTC or ecommerce brand — you understand inventory, margins, and sell‑through, not just clicks
* Google Shopping or Performance Max experience
* SEO fundamentals and a genuine appetite to develop further — we want to grow organic traffic and will support you in building this
* Familiarity with attribution modelling and multi‑touch reporting
* Experience briefing or collaborating on ad creative — you have been in the room where content and performance meet
* Exposure to affiliate or partnership tracking platforms
* Ahrefs or equivalent SEO tooling experience
Live Beautifully Whatever the Weather
#J-18808-Ljbffr