Job Description
We are the home of scientifically proven, planet-positive skin health brands. Leading the way with science, innovation, and knowledge, we are proactively transforming how people feel in their skin.
Our founders David and Tracy have a pioneering vision to pro-actively transform the beauty industry through science, innovation, and education. This has led the way to better, scientifically proven, long-lasting results in skincare, and better business success for salon professionals and brand partners.
Uniquely, our brands work together as a whole to provide Feed, Fortify, Finish skincare solution. Advanced Nutrition Programme™ to feed the skin from within, Environ® to fortify the skin and et al. to finish. Eventis technology to support and enhance the journey to 100% skin health.
About the Role
This is not a “post and report” role.
It is a collaborative, commercially aware social media role focused on growing engaged communities, strengthening brand authority and supporting wider business objectives.
The Senior Social Media Executive is responsible for shaping how our brands show up across social platforms — ensuring content is engaging, platform-relevant and aligned with brand strategy.
The role is responsible for:
* Defining social channel strategy and platform approach
* Translating campaign objectives into clear social and creative briefs
* Supporting engaging social content across our brand portfolio
* Managing community interaction and engagement
* Monitoring performance and sharing actionable insights
Brand teams define positioning and messaging, Creative leads visual production, and Social ensures content is optimised for social channels and community engagement.
Key Responsibilities
Channel Strategy & Briefing Across Four Brands
* Work in close collaboration with Brand Owners and the Creative team to deliver engaging, on-brand social content
* Define platform-specific channel strategy across Instagram, Facebook, LinkedIn and emerging platforms
* Translate campaign objectives into clear creative briefs for the Creative team
* Ensure content aligns with brand positioning, campaign priorities and commercial focus
* Input into seasonal campaign planning alongside Brand and Creative teams
* Align social activity with PR, marketing campaigns, product launches and key industry events
* Ensure tone of voice and brand storytelling are translated consistently and appropriately across social channels
What Success Looks Like
Success in this role will be measured through:
* Year-on-year growth in engagement rate
* Consistent follower growth across priority platforms
* Increase in saves and shares on educational content
* Growth in video views and completion rates
* Increased traffic from social to key website pages
This role supports commercial growth through influence, visibility and engagement, rather than direct paid revenue attribution.
Skills & Experience
* Strong experience managing Instagram, Facebook and LinkedIn platforms
* Experience using planning and activation tools (e.g. Sprinklr or similar)
* Confident shooting and editing short-form mobile video
* Knowledge of CapCut or similar video editing platforms
* Strong copywriting skills
* Analytical mindset with the ability to interpret engagement and performance data
* Experience supporting Meta boosting (desirable)
* Experience using AI tools for research, trend analysis and ideation
* Highly collaborative working style
The Person
You are:
* Collaborative and team-oriented
* Commercially aware but brand-first in your thinking
* Curious and proactive
* Organised and detail-focused
* Passionate about skincare, science and education
* Energised by working across multiple premium brands
What’s in it for you?
* 25 days’ annual leave, rising the longer you stay with us
* Three additional holiday days over the festive period
* A monthly allowance to spend on our products, plus additional discount
* Corporate discounts
* Free annual eye test at Spec Savers
* Cycle to Work scheme
* Recommend a friend scheme: we reward you for bringing people into our business
* Season Ticket loan
* Excellent opportunities to grow and move within the company
We are committed to creating a work environment that doesn’t discriminate against age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.