Unleash Your Creativity and Drive Digital Success.....Are you a creative thinker with a passion for digital marketing and website excellence?
Do you thrive on bringing ideas to life and driving measurable results?
If you’re ready to take ownership of our online presence and help shape our brand’s future, this is your opportunity.
As our Senior Marketing Executive, you’ll play a key role in developing and executing creative marketing campaigns, managing websites, and optimising channels for maximum impact.
Key Responsibilities
* Strategy and Analysis Support the development and implementation of comprehensive marketing strategies to achieve business objectives and growth.
* Conducting research, analysing trends and tracking KPIs to measure marketing effectiveness.
* Content Creation: Write clear, compelling copy for web pages, blogs, and marketing collateral.
* Adapt tone and style to suit different audiences and objectives.
* Creativity & Campaigns: Develop and deliver innovative marketing campaigns across digital and traditional channels.
* Use creative storytelling and design to engage audiences and elevate our brand.
* Website Management: Play an active role working in partnership with an agency to develop a new website.
* Oversee the day-to-day management of websites with the Vertas Group, ensuring content is up-to-date, visually appealing, and aligned with brand guidelines.
* Collaborate with designers and developers to enhance user experience and functionality.
* SEO & Analytics: Implement SEO best practices to improve website visibility and search rankings. Monitor and analyse website performance using tools like Google Analytics and use insights to drive continuous improvement.
* Collaboration: Work closely with internal stakeholders to produce integrated campaigns and projects. Work closely with both in-house designers and external creative agencies to design marketing materials.
Qualifications & Experience
* Minimum 3 years’ experience in marketing, digital marketing, or website management.
* Experience in B2C and B2B marketing.
* A relevant degree or professional qualification in Marketing, Communications, or a related field.
* Proven ability to deliver creative campaigns and manage digital channels.
* Strong website management skills, including experience with CMS platforms (e.g., WordPress). Including experience working with e-commerce websites to drive growth.
* Confident, articulate communicator with proven stakeholder management skills.
* Solid understanding of SEO principles and tools (e.g., Google Analytics, SEMrush, Moz).
* Exceptional copywriting and storytelling skills.
* Strong analytical skills and ability to interpret data to inform decisions.
* Proficiency in Canva, Adobe Creative Suite, or similar tools for creating visual content.
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