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Student marketing and recruitment assistant - college of arts and law - 51212 - grade 5

Birmingham (West Midlands)
University of Birmingham
Recruitment assistant
Posted: 20 February
Offer description

Job Description

Position Details

College of Arts and Law

Location: University of Birmingham, Edgbaston, Birmingham UK

Full time starting salary is normally in the range £29,647 to £31,460, with potential progression once in post to £35,388

Grade: 5

Full Time, Fixed Term contract up to December 2026

Closing date: 8th March 2026

Background

The College of Arts and Law is one of five colleges in the university and is a vibrant community of academic colleagues, professional services staff and students. This is an exciting opportunity to take a key role in recruiting high-quality students to the College's broad portfolio of programmes. The post-holder will be involved in a wide range of marketing, communications and event activities.

The Marketing and Student Recruitment Assistant will be part of the College Marketing and Communications team and will report into the Marketing and Recruitment Manager. They will have an active role working closely with professional services and academic colleagues. They will also be part of the wider university External Relations team.

Role Summary

You will proactively devise and deliver activities and provide administrative support to the Recruitment and Marketing teams. You will also provide advice and support to colleagues and potential students through a range of methods. In order to flexibly use resource you may be offered the opportunity to work elsewhere in the department or across the University.

Main Duties

Researching and writing copy for external publications and websites e.g. our student prospectuses.
Representing the University at marketing and recruitment events. These may be on campus and/or virtual. Typical tasks would including advising academics, sourcing and/or writing materials, devising communications for social media, organising invitations and monitoring responses, identifying and booking venues and catering. You will need to co-ordinate with colleagues in order to ensure smooth and successful delivery of events.
Setting up communications for enquirers and applicants via the University's Customer Relationship Management (CRM) system. Monitoring responses and taking appropriate action to resolve issues and encourage response.
Working with internal teams to deliver social media activity.
Proactively reviewing, maintaining and developing the content of webpages.
Conducting competitor analysis and league table data analysis and making recommendations as appropriate.
Delivering market research activity eg arranging focus groups with students and using results to make recommendations.
Production of brochures; including writing copy, liaising with our in-house design team and sourcing images while upholding the brand guidelines.
Collating, analysing and interpreting data in relation to metrics and reviewing activities in line with these.
Dealing with a wide range of more complex enquiries and correspondence independently, or exercising judgement to redirect them to senior colleagues or other departments within the University.
Providing other administrative support for the team including arranging travel, servicing meetings, diary management.
Monitoring budgets including processing payments, authorising expenditure, raising concerns where finances are not in line with the budget.
Supports equality and values diversity, moderating own behaviour to avoid unfair discriminatory impact or bias on others.

Required Knowledge, Skills, Qualifications, Experience

Educated to A Level standard, or equivalent level 3 qualification such as a Level 3 NVQ, or level 3 national diploma or relevant work experience evidencing the skills and ability to undertake the role.
Minimum of grade C in Mathematics and English at GCSE or equivalent.
Professional experience in a Recruitment and/or Marketing role.
Highly proficient IT skills, including the MS Office and website editing software. The post holder should also be confident and able to quickly learn new IT skills and software packages as required.
Proven ability to plan ahead and anticipate requirements, proactively planning own (and sometimes others' workloads) to manage time effectively, progress tasks concurrently and work to deadlines.
Excellent communication skills, including the ability to write for different audiences, and to required deadlines.
Excellent interpersonal skills. The post holder must inspire confidence and command authority with a range of colleagues and provide excellent customer service at all times.
A high degree of professionalism, tact, and diplomacy, and the ability to exercise discretion regarding the handling and management of sensitive information/issues.
A high degree of initiative, personal judgement, resourcefulness, flexibility, and a self-motivating approach.
Ability to work effectively in a large, complex organisation, and to develop a good understanding of how the University and higher education institutions work.
Ability to understand policy and procedures and how to apply these.
Understands the importance of equality and diversity in the workplace.
Ability to identify and respond to equality and diversity issues in line with relevant policies and procedure.

Informal enquiries to Gemma Brindley, email:

View our staff values and behaviours here

Use of AI in applications: We want to understand your genuine interest in the role and for the written elements of your application to accurately reflect your own communication style. Applications that rely too heavily on AI tools can appear generic and lack the detail we need to assess your skills and experience. Such applications will unlikely be progressed to interview.

We believe there is no such thing as a 'typical' member of University of Birmingham staff and that diversity in its many forms is a strength that underpins the exchange of ideas, innovation and debate at the heart of University life. We are committed to proactively addressing the barriers experienced by some groups in our community and are proud to hold Athena SWAN, Race Equality Charter and Disability Confident accreditations. We have an Equality Diversity and Inclusion Centre that focuses on continuously improving the University as a fair and inclusive place to work where everyone has the opportunity to succeed. We are also committed to sustainability, which is a key part of our strategy. You can find out more about our work to create a fairer university for everyone on our website .

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