Overview
Marketing Campaigns Officer role at Alzheimer’s Research UK. You will work across mass participation fundraising products to deliver market-leading campaigns, develop creative and engaging supporter content and explore channels of communication with supporters to achieve transformational growth. This role requires an ambitious marketeer with previous product/event marketing experience, outstanding copywriting skills and an enthusiasm for identifying and implementing new social and digital technologies. Fundraising experience is not essential.
Responsibilities
* Manage the marketing activity for mass participation campaigns.
* Write clear, engaging and fun copy for campaigns including social media adverts, marketing toolkits, emails and web.
* Work with agencies, partners and internal stakeholders to ensure on-time campaign delivery.
* Own the overall marketing/communications calendar for income-driving campaigns.
* Be innovative: review and implement new technologies to improve campaigns, drive engagement and boost supporter experience.
* Help bring our For A Cure brand messaging to life across SLF marketing.
* Support the Marketing & Engagement Manager and bring thousands of new supporters to the charity through targeted marketing campaigns.
* Lead on day-to-day management of SLF campaigns, providing copywriting support, marketing assets, and wider marketing support.
* Assist campaign proposition and development to maximise income and attract new supporters.
* Collaborate with external agencies and partners, managing relationships as required.
* Work with internal stakeholders to ensure SLF campaigns are integrated across the charity to drive maximum value and awareness, particularly with the digital team.
* Deliver all campaigns on time, on budget, on brand.
* Gather data for campaign review and analysis and adapt plans to optimise results.
Budget Management and reporting
* Manage budgets and marketing spends and monitor campaign ROI for campaigns you are responsible for.
* Work with Digital and Data teams to monitor engagement, acquisition and remittance (CPA, trend analysis, KPI tracking and lifetime value).
* Provide monthly campaign performance reporting and benchmarking against market trends and prior campaigns against agreed measures.
What we are looking for
* Demonstrable experience in delivering product campaigns including planning, asset creation, implementation and reporting.
* Copywriting experience for marketing.
* Understanding of marketing compliance.
* Budget management experience across expenditure and income.
* Media planning and buying across a range of media types and channels.
* Agency relationship management, including creative agencies and other suppliers.
* Excellent attention to detail, strategic and critical thinking.
* Driving excellence in people and agency collaboration.
Additional Information
Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, with flexibility to work from home. Roles under Agile may not be eligible for certain mileage/travel costs.
Our Office: 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.
Please download the Vacancy Pack on our website for more information.
How to apply
Please create an online account using our Online Recruitment Platform on the Job Vacancies page. You will be able to attach your CV and track the status of your application.
About Alzheimer’s Research UK
Alzheimer’s Research UK is the UK’s leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia. In 2024 we were awarded a 3-star accreditation by Best Companies and listed among top UK charities for workplace engagement.
Role location: Cambridge, England, United Kingdom. Closing date: 12 October 2025. Please indicate any date you cannot attend in your covering letter.
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