Senior Marketing Manager Retail/FMCG - £80,000 plus benefits Chelmsford, Essex
A highly successful, independent retail brand that has been established for over 100 years are looking for a Head of Marketing (UK) to join their team. This is a newly created role and a fantastic opportunity for a strategic leader to take ownership for the brands growth across all marketing channels. This is a key senior leadership role that reports directly to the board and will suit a seasoned marketer with a blend of experience across B2B and B2C verticals.
As the Head of Marketing, you will manage a small but dedicated in house marketing team as well as third party agencies to deliver a commercial, effective marketing strategy. Key responsibilities will include:
Act as the lead contact for the appointed marketing agency; providing clear, consistent direction while challenging and collaborating to ensure all output aligns with business priorities, brand values and commercial goals.
Champion the brand across all touchpoints ensuring all marketing communications consistently reflect their heritage, quality and values while helping them connect with new audiences.
Campaign Oversight: Oversee the execution of marketing campaigns run by the agency, particularly those linked to the core range and seasonal promotions. Ensure work is on-brand, on-brief and delivers against clear objectives.
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