Overview
At Haymarket, we’re home to some of the biggest and most loved consumer motoring brands in the UK, including What Car?, Autocar, and Classic & Sports Car. Our trusted, remarkable content reaches millions of people a month across digital, print, video, podcasts, apps and live events.
These three iconic brands inform and entertain car buyers, sellers and owners. Our reputation is built on quality journalism, slick marketing and product innovation that support digital and print products that lead the market. Whatever we do, we aim to be the best - and that starts with our teams and the way we place them at the heart of our products and services.
We’re looking for a passionate and skilled Subscriptions Marketing Manager to work across our automotive portfolio.
The Subscriptions Marketing Manager will work as part of a small team creating and executing marketing plans to grow audience and revenue across all marketing channels. It includes acquisition and retention responsibilities with direct responsibility for one marketing executive.
Responsibilities
Key Responsibilities
* Plan, execute, and analyse multi-channel marketing campaigns including both digital and offline channels
* Work with forecasting models and report on campaign KPIs to provide insights into performance
* Work with our performance marketing agency to manage paid campaigns that drive acquisitions
* Work closely with the martech team to manage email campaigns & understand channel performance and CRM opportunities across both acquisition and retention
* Work on retention programs to improve existing subscriber engagement
* Liaise with editorial and commercial teams as well as external parties to maximise partnership opportunities
* Help manage subscriptions operations and day-to-day liaising with our internal Customer Services team, subscriptions bureau, affiliates, and agencies
* Monitor & understand market trends, consumer behaviours, and competitor activity to help identify opportunities to scale performance
* Work closely with brand guardians, copywriters, and designers to create on-brand creative campaigns
Skills / Experience / Knowledge / Minimum Criteria
Experience
Subscriptions marketing experience, ideally in publishing, including experience working with lifetime value models. Experience using subscription forecasting models to track performance and KPIs.
Skills
* Proactive and able to work independently to look for new creative opportunities
* Excellent communication skills and ability to work using own initiative and turn their hand to all opportunities
* Ability to work with a wide range of people including senior stakeholders
* Plenty of drive and determination - a confident team player
* Excellent organisational skills and a methodical approach to your work
* Ability to develop a network of marketing and industry external contacts
* Analytical and data driven with strong numeracy skills
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.
Why work with us?
Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.
Our benefits include:
* 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
* Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
* Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
* Generous contributory pension scheme
* Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
More about working for Haymarket
Putting social and environmental responsibility at the forefront of our business we have aligned our current sustainability goals with the United Nations Sustainable Development Goals. As we serve our audiences, clients and communities, we are committed to driving the meaningful change necessary to build a better world. The principles of diversity, inclusion, respect, responsibility and sustainability are at the heart of our business.
We want to support our people to balance their personal and professional lives and we believe our range of benefits encourages this. Nothing beats face-time with our colleagues to promote creativity and collaboration, we’ve therefore adopted a blended working model where full time employees spend 3 days of their week in the office and the other 2 working at a location of their choice.
Haymarket is proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.
If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us atrecruitment@haymarket.com.
Come and join us and see for yourself how Haymarket is a rewarding and exciting place to work.
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