About Us
Born from our love of gaming, cult films, TV, and all things nerdy, we’ve grown from selling zero drinks to 20 million in just five years. We’re all about pushing boundaries, constantly innovating to deliver the best-tasting energy drinks on the market. Our campaigns are bold, viral, and designed to entertain our customers (and ourselves) in the most creative ways possible.
SNEAK makes awesome-tasting drinks designed to fuel your life. From energy and focus to hydration and nutrition - we keep you firing on all cylinders, so you can do more of what you love for longer. Great value, clean formulas and incredible flavour - that's what we're about, and it's what we do best.
The Role
We’re looking for a commercially minded and hands-on TikTok Shop Manager to join our in-house team in Manchester city centre. You will own the end-to-end performance, growth and daily operations of TikTok Shop, maximising sales through affiliates, live shopping, promotional mechanics, product strategy, and performance reporting.
This role suits someone who lives and breathes TikTok commerce (not just content), understands the platform’s sales drivers, algorithms, incentives and creator ecosystem, and knows how to turn shop traffic into revenue.
Key Responsibilities:
1. TikTok Shop ownership & performance
* Own TikTok Shop GMV, profit contribution and daily trading performance
* Build and optimise product listings, bundles, pricing, and offers
* Plan, launch and manage promotional calendars, vouchers, and incentives
2. Affiliate & creator growth
* Recruit, onboard, activate and scale affiliates and creator partners
* Coordinate sampling, seeding, and briefing to drive authentic selling content
* Build ongoing creator conversion dashboards and nurture top performers
3. Live shopping & content enablement
* Oversee and support live selling strategy (presenters, scripts, set-up, schedule)
* Ensure creators and affiliate partners have the right hooks, angles, USPs and CTAs
* Collaborate with content teams to ensure a high-conversion creative approach
4. Operational excellence
* Manage inventory readiness, fulfilment issues, product approvals, and compliance
* Liaise with TikTok reps, stay ahead of incentives, policy changes, and beta features
5. Reporting & optimisation
* Track GMV, CPC, CTR, CVR, repeat rate and blended CAC metrics
* Identify growth levers, scale what works, and kill non-performing tactics
* Produce weekly data-driven trading insights and optimisation actions
Experience & Qualifications:
* Proven hands-on experience running or scaling TikTok Shop (brand, creator or agency side)
* Strong understanding of TikTok commerce ecosystem (affiliate centre, offers, seeding, lives, hooks, incentives, promos)
* Analytical approach with ability to translate data into actions
* Confident working at pace, testing fast, and iterating
* Strong communication, negotiation and creator-relationship skills
* Full-time, on-site role based in Manchester city centre
* TikTok commerce-savvy with creator-first thinking
* Fast executor, biased to action and results
* Comfortable with experimentation, pressure and rapid iteration
Perks:
* 25 Days Holiday: plus bank holidays. Earn an extra day after 3 years of service and another 2 days for 5 years of service.
* Extra Holidays: option to buy up to 5 additional days.
* Sabbatical Leave: take up to 1 month off after 4 years of service.
* Pension: employer pension contribution rate of 5%, employee pension contribution rate of 5%
* Office Perks: healthy snacks, drinks and fruit, coffee machine and of course, plenty of Sneak.
* Volunteering Days: one paid day a year to support a cause of your choice.
* Family Leave: enhanced support for new parents.
* Flexible Working: flexi start and finish times with the option to work one day per week from home.
* Staff Discount: 50% off all Sneak products.
* Social Events: a mix of casual and more organised fun.
* Health Cash Plan: by Medicash.
* Life Insurance: by AIG.
* Dog Friendly Office: we actively encourage you to bring in your fluffy friends.