Role overview:
We are seeking a skilled Assistant Manager with strong leadership & communication abilities to guide the team towards achieving sales & KPI targets whilst providing unparalleled service.
Responsibilities:
* Supporting the Store Manager in effectively running all store operations to ensure meeting or exceeding sales & KPI targets. Setting clear sales goals, tracking performances whilst evolving processes to ensure continuous store growth.
* Creating a positive team culture through recruiting, training & continuously developing staff. Building a motivated and high performing team, increasing chances of store success.
* Analysing sales data and financial reports to make quick and well-informed decisions alongside the Store Manager, identifying and responding to areas of opportunity operationally & commercially.
* Act as the point of contact for colleagues in the manager’s absence.
* Provide excellent customer service, addressing inquiries and resolving complaints professionally.
* Help manage day‑to‑day operations, including opening and closing procedures.
* Support cash management tasks, such as processing transactions and reconciling tills.
* Participate in hiring, onboarding, and training new employees.
* Provide feedback and coaching to colleagues to improve performance.
* Support the Store Manager in maintaining colleague schedules to ensure proper coverage and productivity.
Role objectives and KPIs:
* Contribute to achieving or exceeding the store's monthly sales target.
* Drive all additional KPIs including but not limited to Units, Conversion, ATV, UPT.
* Achieve upselling or cross‑selling targets.
* Maintain a high Net Promotor Score.
* Ensure stock accuracy during store audits.
* Ensure all new colleagues complete mandatory training.
* Ensure employee satisfaction or engagement survey results meet or exceed company benchmarks.
* Assist in keeping operational costs within the allocated budget.
Skills and experience:
* Previous supervisory or management experience in a fast‑paced retail / customer‑facing environment.
* Passionate about retail & hold a good understanding of the latest trends and competitors.
* Previous experience of coaching and developing individuals.
* Strong communication skills.
* Proven track record of achieving and exceeding sales targets and KPIs.
* Experience in analysing KPI data to make commercial decisions.
* Keen eye for detail & commerciality. Prior experience within visual merchandising would be advantageous.
* Promote JD Group values to internal and external stakeholders.
Benefits:
* Quarterly discretionary bonus schemes.
* Company discount of 30% off a large number of products in‑store and online (JD Sports, Size?, Foot Patrol, Blacks, Millets, GO Outdoors).
* Exclusive deals and discounts and offers from retail and hospitality businesses through the online benefits platform (TELUS Health).
* Access to digital health and well‑being services through the benefits platform (TELUS Health).
* Health cash plans.
* Wide range of internal development courses to support personal and professional development throughout your career journey with the Group.
* Access to apprenticeships & accredited qualifications – Earn while you learn and gain nationally recognised qualifications (England Only).
* Company Sick Pay scheme.
* Discounted gym memberships at JD Gyms.
* Life Assurance.
* Access to colleague networks to share lived experiences and support initiatives that drive positive change.
* Opportunities to volunteer and contribute to JD Foundation.
* Employer engagement forums to help influence positive change.
* Incremental Holiday Allowance.
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