Exciting Leadership Opportunity! Join Odevo UK as Head of Digital Growth
Odevo is on a mission to become the leading force in residential property management servicesand digital sits at the heart of that ambition.
The global residential property management industry is undergoing a major digital transformation, and Odevo is at the forefront. By combining cutting-edge digital technology with exceptional people, we are radically simplifying living for families and individuals across the UK and beyond.
As Odevo UK continues to grow, we are looking for a highly commercial, hands-on and results-led Head of Digital Growth to join our commercial leadership team. This is a pivotal role, reporting directly to the Chief Commercial Officer (CCO) owning the digital and performance marketing function across our diverse operating companies.
Position: Head of Digital Growth
Company: Odevo UK
Location: Hybrid 2 days in London office, WC1.
Contract: Permanent
Salary: Competitive, with a comprehensive benefits package
Key Responsibilities:
* Develop a cohesive digital strategy and group-wide approach, that ensures we deploy best-in-class digital activity across all performance marketing channels to deliver our commercial objectives
* Take the lead in rolling up your sleeves to set up and grow activity from the ground up, for all of our operating companies
* Provide digital leadership and direction for all OpCos.
* Identify and capitalise on all digital and performance opportunities to deliver organic growth and ROI driven marketing activity.
Cohesive Digital strategy
* Create and deliver the digital strategy as agreed with the CCO across all OpCos, as part of Odevo UK.
* Ensure the digital strategy and activity aligns with agreed commercial objectives and levers, in collaboration with the OpCos, demonstrating clear ROI.
* With the wider digital team, create and deliver 24/7 robust and hard-working performance marketing activity across the digital spectrum.
* Deploy activity across all relevant channels, including websites, SEO, Paid Search and Social, CRM, paid media, advertising and partnerships.
* Ensure all relevant digital and performance opportunities are explored and optimised.
* Create ROI and ROAS models across all paid media channels to optimise.
* With owned channels including websites and CRM, ensure all elements are tracked and reported on, to create and optimise frictionless digital journeys.
* Work collaboratively with key global teams and OpCos, ensuring the digital teams output meets the relevant objectives and links with related Odevo teams; delivering the most informed and connected digital experiences to drive growth.
Digital Leadership:
* Demonstrate digital leadership and digital first thinking, driving excellence across the commercial function.
* Relentless focus on commercial ROI focused performance marketing activity across the digital spectrum.
* Ensure all digital projects are delivered in a timely and efficient manner, demonstrating long term commercial value and ROI.
ROI driven digital activity:
* Drive a dedicated commercial culture, centred in digital and performance to give Odevo absolute commercial advantage in the UK.
* Create a live trading desk to optimise all activity in real-time yielding the best possible commercial returns.
* Demonstrate ROI and ROAS in every area measurable and seek to deliver attribution across all digital and performance marketing activity.
* Ensure our digital output always demonstrates commercial value and is a lead driver in delivering our organic growth targets.
Team Leadership & Development:
* Lead, mentor, and develop a high-performing digital team.
* Inspire best practice in digital across all our OpCos, ensuring digital thinking is embedded into decisioning.
* Be the digital lead in the Commercial leadership team, ensuring performance and ROI are central to our thinking.
Qualifications and Experience:
* Proven track record as a Head of Digital or Senior Digital Manager.
* Hands-on experience of setting up and optimising Google and LinkedIn master accounts
* Deep experience of creating campaigns, optimising content and spend, and measuring performance across Google, LinkedIn, Meta and CRM platforms
* Comfortable analysing, recommending, and executing SEO and website improvements
* Demonstrable experience driving commercial value through exceptional digital activity, and able to tell a clear story about how you did it, to senior stakeholders
* Commercial and numerical acumen
* Experience of working in a multi-brand portfolio, digital agency, or in-house trade-desk team is a big plus
Personal Attributes:
* A strategic thinker.
* Entrepreneurial and results-driven.
* Collaborative and a strong team player.
* Strong commercial curiosity and a passion for driving growth.
What We Offer:
* The opportunity to shape the commercial future of a dynamic and growing group of companies.
* A challenging and rewarding role with significant impact and autonomy.
* Competitive salary and comprehensive benefits package.
* A collaborative and supportive work environment.
* Opportunities for continuous professional development and career advancement.
How to Apply
Ready for this incredible opportunity? Explore life at Odevo on LinkedIn or visit our website for a full list of current opportunities.
For more details or to ask any questions, contact our recruitment team on 0204 6043118and quote reference Ref #LI-EW1.
Please note: Candidates must be eligible to work in the UK without restrictions. Documentary evidence of eligibility will be required. Some benefits may be subject to a qualifying period.
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