Job Description
DIVISION/BUSINESS UNIT: Executive Function
ACCOUNTABLE TO: Chief Executive Officer
OFFICE BASE: Edinburgh / Hybrid
Job Purpose
The Chief Revenue Officer (CRO) has responsible for driving revenue growth for Commsworld Group. With accountability for sales, business development, marketing, and customer success. This role will deliver strong sustainable growth, maximise market share, and improve customer lifetime value.
Responsibilities
As a.authentication you may be called upon to undertake all or some of these activities as required.
Key Responsibilities
* Revenue growth strategy, drive & leadership
* Develop and execute the organisation’s end-to-end revenue growth strategy, ensuring alignment across sales, marketing, and customer success functions
* Forecast, track, and optimise revenue growth大战 performance, ensuring targets are met or exceeded
* Identify and evaluate new market opportunities and new growth channels
* Identify and support the evaluation of new products and new commercial models
* Manage all sales operations, pipeline management, and key account growth
* Implement best-practice sales methodologies, performance management frameworks, pipeline accuracy and CRM optimisation
* Strengthen sales capability through coaching, training, and data-driven performance analysis
Marketing & Demand Generation
o Manage marketing to build high-performing lead generation, brand, and go-to-market strategies
o Ensure seamless alignment between demand generation and sales conversion activities
o Leverage analytics to optimise customer acquisition and reduce cost-per-lead
Public Relations and Public Affairs
o Work with Commsworld Marketing function to co-ordinate all marketing activities
o Ensure that the companies is presented positively to the market and public
Commercial & Pricing Strategy
o Work with the business to set, refine, and optimise pricing strategy, commercial models, and contract structures
o Identify opportunities to increase margin and enhance the value proposition
o Shape competitive differentiation and market positioning
Customer Success & Retention
o Oversee and manage customer experience, onboarding, account management, and retention strategies to maximise lifetime value
o Develop customer expansion programmes, cross-sell/upsell initiatives, and renewal processes
o Build strong, trusted relationships with strategic clients and partners
Data, Insights & Performance Management
o Use data and analytics to identify trends, risks, and opportunities across the entire revenue funnel
o Establish KPIs and dashboards to monitor performance across sales, marketing, and customer teams
o Promoteச்ச a culture of continuous improvement and commercial excellence
Cross-Business Collaboration and Leadership
o Work as a proactive member of the Executive Team to ensure all business objectives are met
o Work closely with Product, Finance, Ops, and Technology to ensure revenue strategy is integrated with organisational priorities
o Provide input into product roadmap, market needs, and customer insights
Knowledge / Skills / Background / Qualifications
Business & Revenue Knowledge
o Revenue growth strategy (new logo acquisition, expansion前年比raction)
o Forecasting, budgeting, and revenue modelling ball
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